Paid Media Strategist

Direct Agents•New York, NY

2d•$80,000 - $95,000•Onsite

About The Position

Direct Agents is looking for an experienced Paid Media Strategist to lead client accounts, deliver standout campaigns, and build impactful relationships. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals. This NYC based role has a competitive salary range of $80,000 - $95,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance. THE ROLE As a Paid Media Strategist, you will serve as a key client experience team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses.

Requirements

4-6 years of experience in Paid Social and/or Paid Search Marketing, preferably with e-commerce/entertainment/direct response clients
Comfortable handling raw data and identifying trends
Excellent analytical and problem-solving skills
Strong proficiency in Microsoft Excel
An entrepreneurial spirit, strong work ethic, and proven track record for taking initiative
A "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
Excellent written and verbal communication skills with the ability to communicate effectively across all levels
Ability to prioritize tasks, multitask, and manage time efficiently
This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.

Nice To Haves

Having an expert understanding of customer acquisition and direct response online marketing a big plus

Responsibilities

Act as one of the main points of contact for assigned client accounts
Develop a deep understanding of each client’s business, industry, and competition
Lead the media strategy and planning process
Work with paid media execution teams to guide media optimization and implement experimentation strategy
Interpret results from various analytics sources to ensure clients’ goals are being met and identify areas for improvement
Lead weekly/bi-weekly client status calls, quarterly business reviews, and other client meetings
Advance relationships with clients and identify account growth opportunities
Bring strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamics
QA all client-facing deliverables
Overseeing account and specialist teams on a project and client basis

Benefits

Work-Life Balance
4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
Family Support: Comprehensive paid parental leave and family-friendly policies
Comprehensive Benefits
Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
Modern Tech Setup: MacBook Pro and premium software tools
Innovation & Growth
AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
Career Development: Shape your path through mentorship, training programs, and direct access to leadership
Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation
Outstanding Environment
Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!