Paid Media Specialist

Trimble Inc.-posted 7 days ago

Full-time • Mid Level

Lake Oswego, OR

1,001-5,000 employees

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Lead the Charge: Paid Media Specialist (B2B SaaS) — Driving Pipeline Growth in Transportation & Logistics! Ready to own the performance and management of multi-channel paid media campaigns in a high-growth technology segment? Trimble is looking for a strategic, data-driven specialist to directly drive high-quality leads and pipeline growth for our Transportation & Logistics segment, making a tangible impact on global supply chains. About Us Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. Whether it's helping customers build and maintain infrastructure, design and construct buildings, optimize global supply chains or map the world, Trimble is at the forefront, driving productivity and progress. T&L: In the Transportation & Logistics segment, our solutions make it safer, simpler and more efficient to move freight—bringing together a global network of shippers, carriers, brokers and 3PLs. What Makes This Role Great: In this role, you will serve as the strategic owner of Trimble's paid media performance, directly influencing pipeline development and revenue growth for our Transportation & Logistics solutions. You will be at the forefront of marketing strategy, working cross-functionally with senior leaders, creative teams, and sales to deliver actionable, data-driven insights that refine ad messaging and achieve strategic business objectives.

Elevate Campaign Performance: Own the relationship with our external PPC agency, holding them accountable for execution, continuous optimization, and achieving target KPIs.
Manage and Execute Strategic Media Buys: Oversee and drive the execution of high-impact strategic media buys, content placements, and sponsored opportunities with high-authority external publishers and platforms, ensuring flawless delivery and continuous optimization.
Manage Financial Efficiency: Maintain meticulous budget tracking and communicate potential under/overspends to senior leaders, ensuring efficient resource allocation across all campaigns.
Drive Cross-Functional Alignment: Work closely with Brand and Creative teams to develop effective ad copy and assets, and collaborate with Product Marketing and Sales to refine messaging based on buyer pain points.
Deliver Actionable Insights: Measure, report, and deliver actionable insights on key metrics, including conversion rates and customer acquisition costs, to drive marketing effectiveness and shape future strategy.

4+ years of hands-on experience managing multi-channel digital campaigns, ideally within a B2B or SaaS environment.
Demonstrated experience managing vendor/agency relationships and coordinating strategic content syndication or media placements with external publishers/vendors.
Strong analytical skills paired with a proven data-driven approach to decision making.
Experience working cross-functionally with marketing and sales teams to drive key initiatives.
A Bachelor's degree in Marketing, Business, Communications, or a related field.

Working knowledge of Salesforce and Marketo (or equivalent CRM and marketing automation platforms).
Project management and organizational skills with a proven ability to manage multiple deadlines and cross-functional projects simultaneously.
Proactive approach to staying updated on industry best practices and emerging marketing trends.

Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans.
Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

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