Paid Media Specialist
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About The Position
Cumulus Media in Dallas is seeking a talented Paid Media Specialist to join our dynamic digital team. This role is ideal for individuals who are passionate about digital marketing and have a knack for driving successful campaigns. As a Paid Media Specialist, you will be responsible for designing, managing, and optimizing high-impact PPC campaigns that drive traffic, increase conversions, and boost ROI. You will utilize advanced keyword research to identify opportunities and develop targeted ad groups. Additionally, you will develop and execute compelling social media marketing strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn, leveraging audience insights to create content that resonates and drives high engagement. In this position, you will also create and oversee targeted display advertising and email marketing campaigns that effectively reach and engage specific audience segments. Continuous analysis of performance metrics will be essential to refine and optimize these campaigns. Furthermore, you will plan and execute cutting-edge Connected TV (CTV) campaigns that enhance brand visibility and audience reach, using audience data to fine-tune targeting strategies for maximum effectiveness. This role offers a unique opportunity to contribute to the success of Cumulus Media's digital platform and overall growth in the #1 revenue generating market for the company.
