Paid Media Specialist 2

Ramsey Solutions-posted 3 months ago

$65,000 - $90,000/Yr

Full-time • Mid Level

Nashville, TN

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We are looking for a Paid Media Specialist 2 to drive the paid search strategy for our Consumer Products Team. We are looking for someone with an analytical mind. Someone who is not afraid to test campaigns with large spend dollars attached to them and using data in order to hone in on messaging that best serves our fans!

Actively managing paid search and social campaigns
Optimizing performance and marketing mix to business objectives by maximizing ROAS and minimizing CPLs
Communicating observations & insights to stakeholders, teammates and paid media channel members
Actively testing paid collaboration with email, organic, design or copy
Focusing on paid/content marketing strategies to improve ad relevance and performance
Testing how paid and email can partner to reduce costs and increase customer nurturing
Consistently reporting on findings from campaigns so team members understand paid media and are empowered to collaborate
Driving the team toward a deeper paid media strategy
Advocating for clear next steps pertaining to what audiences can be targeted through paid media and other marketing channels
Speaking into how quality metrics can apply to paid search
Testing geo-targeting through paid search & paid social to optimize revenue

3+ years of experience in paid media, with an emphasis on paid search and social
Experience working with ad spend of a minimum of $50K/month
Analytical mindset to find the right messaging for customers

Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
401(k) retirement plan with 4% match/company contribution
Annual wellness, counseling and grocery membership reimbursement
On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
Dependent care FSA
Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!

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