Paid Media & Search Manager

First American • Santa Ana, CA

76d • $95,400 - $127,100

About The Position

As part of our Performance Marketing Center of Excellence (CoE), the Paid Media & Search Manager is responsible for driving performance across paid and organic search channels—ensuring every marketing dollar is invested efficiently while maximizing visibility and demand capture. You will own paid media + SEO strategy and execution, manage cross-channel investment and optimize search visibility to fuel pipeline growth. As a people leader, you will coach and develop talent while building scalable processes to support future team growth. This role requires a strategic marketer with deep expertise in Google Ads, paid social, SEO optimization, and SEM strategy, who knows how to deliver measurable ROI.

Requirements

• 6–8 years in paid media management, SEM, and/or SEO roles.
• Proven expertise in Google Ads, paid social platforms, and SEO optimization.
• Experience managing budgets and pacing across multiple paid channels.
• Strong people leadership skills, with experience coaching direct reports and/or leading cross-functional contributors.
• Analytical and data-driven, with a track record of improving ROI and conversion performance.
• Collaborative marketer with the ability to work across brand, creative, and analytics teams.

Nice To Haves

• Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.
• Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
• Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
• Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes.
• Holds accountability in the highest regard and instills others to follow suit.
• Translates results into digestible information and avoids buzzwordy jargon.

Responsibilities

• Design and manage paid media strategy across search, social, display, and programmatic.
• Build and maintain account structures for clarity, scalability, and optimization.
• Provide creative specs and performance insights to Brand & Creative for high-impact asset production.
• Conduct keyword research and map high-value keywords for paid and organic search.
• Build SEO briefs in collaboration with Brand & Creative.
• Execute SEM optimizations (bids, ad copy, extensions) and monitor SERP landscape.
• Align paid + organic search strategies to maximize visibility and minimize cannibalization.
• Monitor pacing, budget allocation, and efficiency across all paid channels.
• Optimize campaigns through audience targeting, bid strategies, creative testing, and SEO refinements.
• Report on performance against CAC, ROI, and pipeline contribution benchmarks.
• Manage and coach direct reports, ensuring clarity of goals, accountability, and professional growth.
• Foster a culture of testing, collaboration, and continuous improvement.
• Build scalable team structures and processes that can expand as the CoE grows.
• Partner with Demand Gen, Lifecycle Marketing, and Ops to ensure campaigns are integrated across the funnel.
• Share performance insights across teams to inform broader marketing strategy.

Benefits

• Medical, dental, vision insurance
• 401k
• PTO/paid sick leave
• Employee stock purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees