Paid Media Optimization Analyst - Client Success

USA TODAY Co.

1d•Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level, dedicated to empowering and enriching communities. The company aims to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through its trusted brands, including the USA TODAY NETWORK (comprised of USA TODAY and local media organizations) and Newsquest (operating in the United Kingdom), it provides essential journalism, local content, and digital experiences. Its digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. The Optimization Strategist will work in a pod structure with Account Managers to support the largest clients, providing strategic insights and recommendations for PPC and SEO campaigns. This role is primarily responsible for day-to-day campaign management, optimization, and reporting, including regular campaign reviews, assessing digital campaign trends, and partnering with sales and client success to provide performance metrics that support client retention.

Requirements

Background in digital marketing with applied experience in PPC and SEO
Minimum of three years working knowledge and understanding of the digital marketing landscape
Self-starter
Proactive
Ability to work independently on tasks
Ability to work well with a team
Ability to follow through on projects
Advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint
Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts
3-5 years of experience in the digital space, in an agency environment, or in-house equivalent
2+ years of campaign management experience
Bachelor’s Degree in Marketing, Communications, Public relations or related fields
Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends
Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
Creative thinker with strong time management, and organizational skills with exceptional attention to detail

Responsibilities

Serving as a clients’ Optimization Strategist
Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)
Optimizing PPC campaigns in order to increase campaign success
Updating and/or creating pacing reports for campaigns
Creating campaigns within our platform
Providing weekly/monthly/ad hoc reporting
Providing miscellaneous research as needed
Creating ads and A/B tests for PPC
Reviewing keywords and providing feedback on potential keyword strategies
Providing reviews of SEO tasks
Completing SEO reporting
Join client meetings as needed and be comfortable presenting findings and analysis as needed
Build rapport with internal team members through routine and scheduled meetings
Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients
Execute budgets and strategies to meet specific client goals/needs
Monitor, evaluate, and leverage standard processes to manage and improve SEM/SEO campaign performance across LOCALiQ’s publisher networks to determine improvement opportunities
Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
Incorporate constantly evolving technologies and processes into the client solution delivery process