Paid Media Manager

FairSquare•San Diego, CA

13d•Hybrid

About The Position

The Paid Media Manager executes and optimizes the FairSquare brands’ performance-driven paid media programs with a focus on PPC (Google & Bing), programmatic, and paid social. This is a highly hands-on role—owning campaign setup, pacing, optimization, QA, and reporting for high-budget B2B acquisition programs. The ideal candidate brings deep SEM expertise, programmatic experience, and strong analytical rigor to improve efficiency, scale high-performing segments, and drive predictable growth. Reporting to the Director, Growth Marketing, this role oversees end-to-end paid media execution, ensures seamless data and tracking across systems, partners with analytics and engineering on measurement accuracy, and collaborates with creative and cross-functional teams to drive full-funnel performance. Success requires direct keyboard experience, technical fluency across data flows and attribution, and the ability to balance daily execution with strategic optimization.

Requirements

5–7+ years of hands-on PPC experience across Google Ads and Microsoft/Bing Ads
Proven success meeting KPIs (CPA, CPL, ROAS, CVR, lead quality)
Experience with programmatic DSPs (DV360, The Trade Desk, StackAdapt, etc.)
Strong understanding of tagging, UTMs, attribution, and conversion tracking
Experience running Meta campaigns and one additional paid social channel
Strong Excel/Sheets skills and comfort with large datasets
Clear, analytical communicator with strong attention to detail
B2B campaign experience strongly preferred

Nice To Haves

In-house experience, ideally in FinTech or a performance-driven environment
Experience with TTD, LiveRamp, or other programmatic tools
Experience with complex data integrations or server-side tracking
Familiarity with Salesforce or other CRM platforms

Responsibilities

Own and execute PPC campaigns across Google Ads and Microsoft/Bing Ads
Manage keyword/query mining, bidding strategies, pacing, ad copy testing, segmentation, and extensions
Monitor performance daily and optimize toward CPC, CTR, CPA, CVR, volume, and lead quality
Build and optimize programmatic campaigns via DSPs (DV360, The Trade Desk, StackAdapt, etc.)
Manage inventory quality, creative setup, targeting layers, frequency, and brand safety
Support full-funnel strategies including prospecting, retargeting, and intent-driven B2B audiences
Launch and optimize Meta campaigns; support testing on LinkedIn, TikTok, Pinterest, etc.
Align creative and messaging with audience segments and funnel stages
Maintain strong understanding of pixels, UTMs, tag management, and CRM/CDP integrations
Partner with analytics and engineering teams to ensure accurate measurement and attribution
Identify trends and optimization opportunities across all channels
Provide clear insights and recommendations to internal teams and external partners
Maintain disciplined pacing across multiple budgets and campaigns
Collaborate with creative teams on ad copy, creative iterations, and landing page testing
Partner with Sales, Product, and Marketing to align targeting with B2B goals
Stay up to date on platform changes, AI advancements, and best practices