Paid Media Manager

Wavestone • Pittsburgh, PA

2d

About The Position

We’re seeking a hands-on Paid Media Manager who enjoys diving deep into data and building cross-channel strategies, and has a proven track record in lead generation . Our Paid Media Manager will own and optimize lead generation campaigns across multiple paid channels . with a proven track record in lead generation . This role requires a mix of analytical rigor, campaign management, and creative execution, with a focus on driving measurable ROI. While paid media is central, this role also supports broader marketing initiatives, including collaborating with stakeholders and practice leads to develop creative content and campaign ideas.

Requirements

• Bachelor’s degree in a variety of disciplines to include Business, Marketing, Communications, Information Systems or other related fields.
• 3+ years of hands-on experience managing performance-driven paid media campaigns (Google, Microsoft, LinkedIn).
• Strong skills in analytics and reporting (Google Analytics and Salesforce).
• A strong background in conversion tracking (Google Tag Manager, Google Analytics) and understanding of data compliance.
• Project management skills; able to juggle multiple campaigns and stakeholders.
• Ability to engage practice leads, contribute ideas, make recommendations and proactively follow-up.
• Familiarity with SEO principles and ability to integrate SEO considerations into paid campaigns.
• Excellent written and visual communication skills.

Nice To Haves

• Experience with design tools enabling you to independently create or refine campaign assets when needed (Adobe Suite, Canva).
• Google Ads and/or Microsoft Ads certifications.
• Digital marketing experience gained in management consulting, professional services, or B2B focused companies.

Responsibilities

• Collaborate with practice leads to develop messaging and creative assets, ensuring campaigns align with business goals.
• Own strategy and execution to develop, launch, and optimize lead generation campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads .
• Drive results and scale conversion-focused campaigns to meet our growth goals.
• Conduct keyword research and competitive analysis to inform campaign strategies.
• Develop and refine audience targeting to improve campaign performance.
• Monitor performance metrics and manage campaign budgets to continuously optimize cost efficiency and ROI .
• Leverage Salesforce to track, report, and ensure lead quality and attribution.
• Implement and manage offline conversion tracking, connecting CRM and sales data to paid media platforms to improve optimization, lead quality, and attribution accuracy
• Build and test ad creative, landing pages, and campaign assets, collaborating with design and content teams.
• Apply working knowledge of SEO to ensure campaigns align with organic search strategy and global guidance.
• Conduct A/B testing, experiment with targeting, and refine messaging to improve conversion rates.
• Translate performance data into clear insights and i dentify new growth opportunities and recommendations for leadership.
• Coordinate timelines and priorities across internal teams to deliver campaigns on schedule.

Benefits

• Medical / Dental / Vision coverage
• Health Care FSA and Dependent Care FSA
• Employer Paid disability and life insurance
• Short-term & Long-term Disability
• Term life and AD&D
• Voluntary life insurances
• Critical Illness and Accident insurances
• $50 Technology stipend (monthly)
• 401(k) retirement plan - Traditional 401(k) & Roth 401(k)
• 30 Days of flexible paid time off (accrued monthly)
• Employee Assistance Plan (EAP)
• Paid Parental Leave Policy
• Ability to participate in the company ESOP plan

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees