Paid Media Manager - Regional Properties

MGM Resorts International

6d

About The Position

The Media Manager leads the execution of strategic media initiatives across various verticals, including hotel, entertainment, food & beverage, nightlife, retail, and partnerships. This role acts as the primary point of contact for these areas, working cross-functionally to develop and optimize media strategies that align with brand marketing goals. The Media Manager is responsible for negotiating and executing integrated media plans, managing in-house programmatic buys, and optimizing campaigns through multi-channel reporting.

Requirements

• Bachelor's degree in Communications, Marketing, Business Management, or a related field (or equivalent experience).
• 3+ years of marketing experience with a focus on integrated or digital media.
• Proven ability to develop and execute strategic marketing campaigns across multiple channels.
• Strong understanding of paid media, audience segmentation, and retargeting strategies.
• Experience managing agency relationships and overseeing marketing projects.
• Analytical mindset with the ability to interpret data-driven insights to optimize campaigns.
• Exceptional communication and relationship-building skills.

Nice To Haves

• Experience in hospitality, gaming, or entertainment marketing.

Responsibilities

• Develop, execute, and optimize integrated media strategies for regional properties, in collaboration with internal teams, media vendors, and agencies.
• Negotiate and execute integrated media placements, programmatic digital buys, and leverage audience/behavioral segmentation, re-targeting, and sequential messaging to meet and exceed key performance indicators.
• Maintain a deep understanding of property verticals, corporate initiatives (e.g., MGM Rewards, Leisure Sales), and partners (e.g., Cirque du Soleil, SBE, TAO), while ensuring that media campaign activities are transparent across all teams.
• Ensure business objectives and historic campaign learnings are incorporated into media strategies, and coordinate the workflow of internal/external resources, industry insights, and execute property, vertical, and corporate campaigns.
• Collaborate with Brand Marketing and internal property teams to ensure the accurate execution of media deliverables across lines of business.
• Serve as a subject matter expert, providing recommendations to property/vertical, corporate, and partner marketing contacts, and proactively identifying areas for improvement and optimization.
• Partner with other media managers, brand, analytics, and creative services/organic social to track and effectively manage property, vertical, and partner media budgets, ensuring accuracy and timely payment to MGM Resorts International’s direct media partners.
• Perform additional job-related duties as requested.

Benefits

• Prioritize your wellness, access programs crafted to nurture your mental and physical health.
• Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
• Savor delicious meals for free in our employee dining room.
• Park with ease—whether you're on or off shift, it's free!
• From healthcare to financial support and generous time-off options, we’ve got you covered.
• Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees