The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to expand, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. As Paid Media Manager, CORP/ENT Lead Gen & Acquisition, you will lead paid media strategy for Asana's Corporate and Enterprise segments across both lead generation and self-serve acquisition (SSB) motions. While the role oversees performance across both, we are specifically seeking a paid lead generation expert — someone who brings deep experience scaling B2B lead gen programs, with a focus on generating high-quality pipeline and measurable revenue impact. This role acts as the global program lead for CORP/ENT paid media within our matrixed team structure — providing leadership through program ownership, channel expertise, and hands-on execution. You will directly own strategy and campaign execution for the Americas, while partnering with regional teams (EMEA, APJ) to drive global alignment. This is an individual contributor role with significant influence across marketing, creative, operations, and sales — ideal for a senior-level program leader who excels as both a strategist and an operator. This role is based in our San Francisco office with an office-centric hybrid schedule. Along with most Asanas, you'll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays.