Paid Media Manager (B2B)

Havas Group•New York, NY

About The Position

Ledger Bennett, Havas Media’s specialist B2B agency, is seeking a Paid Media Manager to support cross‑channel media execution and performance across our global client portfolio. This role is highly hands‑on and focused on day‑to‑day activation, optimization, and pacing across multiple paid media channels. You will manage execution for a core group of assigned accounts while supporting senior leadership on larger, more complex programs. You’ll work closely with internal stakeholders and global counterparts—particularly across the US and Europe—to ensure campaigns are delivered accurately, on time, and aligned with strategic objectives. The role also involves contributing to process improvements, maintaining best practices, and ensuring spend and performance are tracked correctly. We’re looking for someone who is detail‑oriented, proactive, and comfortable working in a fast‑paced, entrepreneurial environment—someone who enjoys owning execution, collaborating cross‑functionally, and continuously improving how paid media is delivered.

Requirements

4–7 years of experience in paid media, digital activation, or performance marketing (B2B preferred)
Hands‑on experience managing campaigns across multiple paid channels
Experience managing multiple accounts or workstreams simultaneously
Strong attention to detail and comfort working with budgets and data
Proficiency in Excel and reporting tools
Strong written and verbal communication skills
Working knowledge of several of the following is expected: LinkedIn, Meta, Reddit, and other paid social platforms
Programmatic DSPs (e.g., StackAdapt)
Content syndication platforms
Understanding of campaign architecture, conversion tracking, and performance measurement frameworks

Nice To Haves

ABM platforms such as 6sense and ZoomInfo is a plus
Google Ads, Microsoft Ads knowledge is a plus

Responsibilities

Execute & Optimize Paid Media Campaigns
Manage cross‑channel activation across paid social, programmatic, and other B2B media platforms
Execute campaigns from setup through launch, optimization, and close‑out
Monitor pacing, budgets, and performance to ensure campaigns deliver against targets
Implement ongoing optimizations based on performance insights and data analysis
Support Media Investment & Account Delivery
Own activation for a portfolio of assigned client accounts
Support senior team members on larger or global accounts as needed
Ensure campaign structures, budgets, and timelines align with approved media plans
Work closely with account and strategy teams to align activation with client objectives
Maintain Operational Excellence
Follow established activation workflows, best practices, and governance standards
Ensure accuracy across campaign builds, reporting, billing inputs, and platform data
Maintain clean documentation in media management and reporting tools (e.g., MPHQ, Sync, Prisma as applicable)
Support month‑end and quarterly reconciliation processes
Collaborate Across Global Teams
Work closely with media colleagues across the US and Europe to ensure consistency in execution
Communicate clearly with internal stakeholders on performance, pacing, and campaign status
Participate in internal training, knowledge sharing, and process improvement initiatives
Contribute to Growth & Innovation
Stay up to date on platform updates, new ad formats, and B2B media innovations
Share learnings and recommendations with the broader media team
Support new business efforts through research, forecasts, and activation input when needed