Paid Media Analyst- (US)

Algomarketing • New Work, NY

1d • Remote

About The Position

Reddit is seeking a data-driven Paid Media Analyst to support and optimize B2B acquisition across search, social, and programmatic channels. In this role, you will track campaign performance, manage budget pacing, and provide real-time insights to improve return on ad spend, lead quality, and overall marketing efficiency. You will analyze performance trends to uncover growth opportunities, identify high-performing audiences and creative, and partner with internal teams and agencies to run experiments that improve campaign outcomes. This role sits at the intersection of marketing and analytics, requiring strong technical skills and the ability to translate data into actionable recommendations that drive measurable business impact.

Requirements

• 4-6+ years of experience in a performance marketing or paid media analytics role, with a heavy focus on B2B or SMB acquisition.
• Advanced proficiency in SQL for data extraction and a deep understanding of how marketing platform data (Google Ads, Meta, LinkedIn) maps to internal data warehouses.
• Expert-level skills in BI tools (Looker, Tableau, or Mode) with a focus on building real-time marketing performance monitors.
• Strong technical knowledge of the "marketing stack"—including pixels, UTM parameters, conversion APIs, multi-touch attribution (MTA) models, and leveraging a CDP to create custom audiences
• Proven track record of using data to optimize paid media spend and significantly lowering Customer Acquisition Cost (CAC).
• Ability to work at high speed in a tactical environment, turning a data observation into a campaign adjustment within the same day.

Responsibilities

• Performance Tracking & Tactical Optimization: Own end-to-end reporting and budget pacing across B2B channels (Search, Social, Programmatic), providing real-time recommendations to improve ROAS, lead quality, and spend efficiency.
• Strategic Insights & Funnel Analysis: Analyze the "why" behind performance fluctuations to identify high-converting creative, audience segments, and growth levers that drive quality B2B sign-ups and account activations.
• Testing & Partner Alignment: Lead experimental design (bid strategies, creative, and LPs) in partnership with agencies and external platforms to drive incremental growth and ensure cross-functional alignment on measurement

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed