Paid Media Analyst

Acadia.io • Atlanta, GA

98d

About The Position

Acadia is looking for a highly analytical thinker and flexible team player with an understanding of search engine and social media marketing to join their paid media team. The successful applicant will have an opportunity to grow with a full-service digital marketing company specializing in branding, design/websites, traffic acquisition, and conversion optimization. The Paid Media Analyst is responsible for implementing pay-per-click advertising campaigns for Acadia's diverse clientele across social media and search engine platforms.

Requirements

• BA/BS degree
• Someone who shares our core values

Nice To Haves

• 1-2 years of experience in paid media advertising
• Experience working in an agency environment

Responsibilities

• Daily management of paid media accounts on platforms including Google Adwords, Bing, Facebook, Amazon, and other platforms for a variety of clients.
• Conduct keyword, audience demographic, and competitor research.
• Create new ad campaigns, ad groups, and accounts.
• Provide creative ad copy and display ad templates.
• Manage display network placements on Google Adwords.
• Manage and perform maintenance on keyword bids, daily and monthly budgets, impression share, quality score, conversions, negative keyword lists, and other important account metrics.
• Monitor and evaluate ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals.
• Generate weekly and monthly reports on key performance indicators (KPIs), conversions, revenue tracking, and other paid search initiatives.
• Articulate paid media strategy both verbally and through written communication to the PPC team manager and account management team.
• Keep pace with search engine marketing and paid media advertising trends and developments.

Benefits

• A work environment that enthusiastically encourages creativity, risk-taking and growth
• Paid holidays
• Paid vacation and sick time (increases with length of service)
• We are closed Christmas Eve through New Year's Day
• Competitive health benefits (medical, dental, and vision insurance) as well as 401(k) plan
• Education reimbursements
• Opportunities for growth that will fast-track the right candidate to Head of Finance and beyond
• Flexible working hours
• Monthly technology stipend
• $50 monthly wellness reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees