Paid Media & Advertising Coordinator

Hertz•Atlanta, GA

5d•$50,000 - $60,000•Hybrid

About The Position

This role will focus on assisting with media planning, buying, and optimization across various platforms to maximize campaign effectiveness, drive brand awareness, customer engagement, and bookings. The Paid Media & Advertising Coordinator will work closely with internal teams and external agency partners to ensure seamless media execution aligned with the Hertz brand portfolio and business objectives. Note: this role will be required to work from our Atlanta, GA office at least 3 days per week. The salary range for this position is $50,000 - $60,000.

Requirements

1-2 years’ experience in media planning, buying, and optimization, preferably within consumer-facing industries such as travel, leisure, hospitality, retail, or similar
Bachelor’s degree in marketing, business or related field required
Moderate proficiency in Excel and PowerPoint
Ability to collaborate with internal and external stakeholders across multiple functions and locations
Flexible and adaptable; ability to work effectively in ambiguous situations
Excellent verbal and written communication skills
Results driven, ability to make decisions and help solve problems
Ability to work under minimal supervision with a goal-oriented mindset
Ability to see the big picture and leverage critical thinking and decision-making skills
Excellent organization, time management, and prioritization skills

Responsibilities

Plan, execute, and oversee media projects from conception to completion, ensuring all deliverables are met on time.
Manage centralized media team project tracking and save all documents to shared drive.
Own creative trafficking process across offline and online channels, ensuring timely delivery and proper implementation.
Manage creative specs and collaborate with internal and external teams to secure creative for paid campaigns.
Prepare monthly, quarterly & ad hoc asset decks to share creative overview with leadership.
Collaborate with agency and internal stakeholders to synthesize creative reporting to optimize creative strategy.
Track and analyze campaign performance metrics to identify optimizations to improve performance.
Assist in maintaining relationships with media vendors, agencies, and industry partners to stay updated on new opportunities and emerging media channels.
Stay informed on emerging media trends, digital advertising platforms, and industry best practices, recommending innovative approaches to enhance media effectiveness.
Manage global media tagging needs and partner with eCommerce to prioritize and monitor the completion of requests.
Support marketing budget tracking and reporting to ensure campaigns stay within allocated budgets.