Paid Marketing Manager

Inspira Education-posted 7 days ago

Full-time • Manager

Hybrid • New York City, NY

11-50 employees

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The Paid Marketing Manager on our team will help shape and execute our performance marketing strategies. In this role, you’ll have the opportunity to influence how people discover and engage with our ed-tech services. Your work will directly support client acquisition and revenue goals as you test new platforms, analyze performance, and stay current with the rapidly evolving digital landscape. You’ll contribute to building a high-velocity, data-driven engine to acquire, activate, and engage clients. Working closely with the Director of Performance Marketing and our co-founders while collaborating across teams, you’ll support go-to-market initiatives that drive client acquisition and strengthen how we reach our audience through paid media, experimentation, and conversion rate optimization. This role requires strong analytical abilities, a data-driven mindset, and hands-on execution across paid media and website performance. This is a hybrid role that requires you to be in person in our NYC office 4 days a week.

Support and execute the direct-to-consumer growth strategy across channels such as Google Ads, Meta, TikTok Ads, etc., with the ability to manage campaigns end-to-end
Test and evaluate new growth channels and tactics
Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem
Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance
Use SQL and/or Python to support deeper analysis, forecasting, and customer insights (nice to have)
Help develop forecasting models and assist with performance reporting across marketing funnels
Partner with the data team to support attribution modeling and channel evaluation
Work with other marketing channel owners to share insights and consumer behavior trends
Contribute to full-funnel KPI planning, tracking, and reporting
Analyze marketing performance metrics to guide budget allocation and optimization decisions
Support our CRO initiatives and help optimize client touchpoints to increase ROI
Build collaborative relationships with product, customer experience, tech, and sales teams
Contribute to a culture of experimentation, learning, and rapid iteration
Provide input that helps the Marketing team hit revenue goals while maintaining our brand and customer-first mindset
Stay informed on industry trends, competitive benchmarks, and best practices in performance marketing
Potentially mentor or guide junior team members as the team grows

4–5+ years of experience in performance marketing or paid media roles, with a strong track record of contributing to measurable results
Solid understanding of paid search and paid social, with familiarity across additional digital channels and their best practices
Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.)
Strong analytical skills and comfort making data-driven decisions tied to CAC and ROAS goals
Familiarity with marketing automation and attribution tools
Experience with web analytics tools (e.g., Google Analytics) and comfort extracting and interpreting data
Strong organizational and project management skills, with the ability to manage multiple campaigns at once
Clear and effective communication skills, including the ability to present insights simply

Experience with marketing automation platforms and CRM systems is a plus
Basic SQL/Python knowledge is a bonus, but not required

100% coverage of health, vision, and dental benefits
Flexible Paid-time Off
Learning and Development Budget
Retirement Savings Plans - 401k with matching
Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans

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