Paid Communications Consultant

Southwest Airlines•Dallas, TX

3d•Onsite

About The Position

As a Paid Communications Consultant supporting the Media and Partnership Strategy Team, you’ll lead integrated paid media campaigns across key business units, including Chase Acquisition & ECM, Cargo, Southwest Business, and Talent Acquisition to drive revenue, lead generation, and brand awareness. You’ll develop and execute data-driven media plans informed by Customer insights and performance analytics, managing budgets across digital and traditional channels to ensure optimization and strong ROI. As the Team’s paid media expert, you’ll champion strategic priorities, stay ahead of industry trends, and cultivate a collaborative, solutions-focused culture that strengthens Southwest’s brand and business results. Additional Details The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours. U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available. We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Requirements

Advanced knowledge of digital media flow and how advertising is enabled through technology
Knowledge of how media intersects with data privacy, in partnership with Data Privacy Office and Legal
Knowledge of how DSPs work, the vendors in the space, and how third-party data is leveraged
Skilled in strategic thinking with the ability to drive process improvement and see the bigger picture
Skilled in mathematics, analytics, and problem solving
Skilled in presenting and providing commentary to internal stakeholders
Skilled in Microsoft Office
Ability to handle high volumes of work while prioritizing effectively and hitting promised deadlines
Ability to remain current on all updates and advancements in the ad tech industry and how it affects paid media
Required: High School Diploma or GED
Advanced level experience, seasoned and specialized knowledge in: Paid media (video , audio, display, OOH, print, SEO/SEM, inclusive of programmatic buying)
Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
Ability to communicate and interact with others in the English language to meet the demands of the job
Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
Must be at least 18 years of age
Must be able to comply with Company attendance standards as described in established guidelines

Responsibilities

Partner with the media agency to provide clear direction and context on media campaigns and initiatives to deliver plans that meet established media objectives and key performance indicators (KPIs) on time and within budget
Articulate paid communication strategies to cross-functional teams, and act as an expert for questions or support pertaining to media
Deliver media campaigns on time, within budget, and within agreed upon scope
Ensure campaigns have pre-determined, measurable KPIs
Analyze media data to optimize and diagnose performance issues, articulating key drivers of media nuances
Manage large paid media budget
Show proficiency in digital activation, testing and understanding of digital ad tech and tools, including but not limited to site pixels, tagging, trafficking and targeting capabilities
Utilize research, analyze data, identify trends, and develop insights that can be used to inform media strategies
Communicate effectively to direct leaders and across teams in multiple departments and represent the Media Team's point of view to other teams
Leverage consumer insights/behavior to ensure media delivers the right message at the right time to the right person
May perform other job duties as directed by Employee’s Leaders

Benefits

Competitive market salary from $93,950.00 per year to $104,400.00 per year depending on qualifications and experience.
For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.
Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
Southwest will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings
Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit
Competitive health insurance for you and your eligible dependents (including pets)
Southwest offers health plan coverage options that start from the very first day of employment.
You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
Explore more Benefits you’ll love: https://careers.southwestair.com/benefits
Pay amount does not guarantee employment for any particular period of time.
401(k) match contributions are subject to the plan’s vesting schedule and applicable IRS limits
ProfitSharing contributions are subject to plan’s vesting schedule and are made at the discretion of the Company