Paid Audio Senior Manager

Wise • New York, NY

20h • Onsite

About The Position

Wise is a global technology company dedicated to building the best way to move and manage money internationally, aiming for minimal fees, maximum ease, and full speed. The company's mission is to create an entirely new network for the world's money, making financial lives easier and saving money for individuals and businesses. This role is for a data-driven Paid Audio Manager based in NYC, responsible for scaling Wise’s advertising efforts across the global podcast and streaming landscape. The position involves cultivating direct relationships with audio networks and platforms, with a significant focus on utilizing automated, targetable, and scalable ad buying solutions. The manager will be instrumental in developing advertising partnerships with major audio platforms such as Spotify, iHeartMedia, Acast, and Audacy, leveraging their proprietary technology to achieve efficient, high-volume, and sustainable customer acquisition.

Requirements

• Data-driven approach to paid audio advertising
• Experience maintaining direct relationships with audio networks and platforms
• Strong focus on leveraging automated, targetable, and scalable ad buying solutions
• Ability to own and develop advertising partnerships with major audio platforms (e.g., Spotify, iHeartMedia, Acast, Audacy, etc.)
• Proficiency in using proprietary technology from audio platforms to drive efficient, high-volume, and sustainable customer acquisition

Responsibilities

• Define the roadmap for "direct-automated" audio buying, focusing on platforms that allow for rapid scaling and precise audience targeting
• Own the end-to-end management of self-serve platforms (e.g., Spotify Ads Manager) and direct automated solutions from major networks (e.g., Acast’s automated marketplace)
• Structure and execute network-level buys with partners like iHeartMedia, SXM Media, and Global, leveraging their internal tech to target key audiences across their entire portfolios
• Move beyond "show-level" buying to prioritize audience-level buying, utilizing first-party and third-party data to find Wise customers wherever they are listening
• Manage real-time optimizations, creative rotation, and frequency caps for campaigns running across multiple streaming and podcast environments
• Negotiate programmatic guaranteed deals that bypass the open exchange but maintain the efficiency of automated execution
• Use a data-first approach to measure the success of automated audio ads, closely monitoring metrics like CVR, CPA, customer LTV and contribution margin
• Partner with Wise’s Analytics & Marketing Platform teams to integrate platform-specific UI data (like Spotify’s Ad Analytics or Global’s DAX) with Wise’s internal attribution models
• Design and execute a robust “test & learn” strategy, including creative A/B testing, audience & targeting testing, contextual alignment testing, etc.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed