Paid Ads Specialist - Franklin, TN
About The Position
Veterinary Innovative Partners (VIP) was founded by four veterinarians with a shared vision: to be the most caring place for pets, pet parents, and pet care providers. As a veterinarian-owned and operated family of boutique hospitals, we believe exceptional care is achieved through the right balance of centralized support and hospital-level autonomy. As we continue to grow, we are looking for a talented Paid Ads Specialist to join our Marketing team at our Franklin, TN headquarters and help drive client acquisition across our network of veterinary hospitals. We are seeking a data-driven Paid Ads Specialist to assist in transitioning and managing our paid advertising campaigns in-house. This role is ideal for someone who is passionate about digital marketing, thrives in a fast-paced environment, and has a proven ability to manage paid media campaigns that deliver measurable results. You will play a key role in optimizing performance across multiple platforms while collaborating closely with creative and marketing partners to ensure campaigns are both effective and aligned with business goals.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field, or equivalent experience
- 5 or more years of experience managing or supporting paid advertising campaigns, particularly on Google Ads and Meta platforms
- Strong understanding of targeting strategies, keyword research, and audience segmentation
- Advanced analytical skills with experience using tools such as Google Analytics
- Excellent organizational skills and strong attention to detail
Nice To Haves
- Google Ads and/or Meta (Facebook Blueprint) certifications
- Experience with A/B testing and performance reporting
- Experience in the veterinary industry or a passion for animals
Responsibilities
- Facilitate the transition of paid advertising campaigns in-house, ensuring a seamless handoff and continued performance optimization
- Own the day-to-day management and optimization of paid ad campaigns across platforms including Google Ads, Facebook, and Instagram
- Analyze campaign performance data and implement strategic adjustments to improve key metrics such as CTR, CPC, and conversions
- Conduct A/B testing and explore new media channels to identify opportunities for growth
- Stay ahead of industry trends and platform updates, implementing best practices to keep campaigns innovative and impactful
- Collaborate with the creative team to develop compelling ad copy and visuals
- Ensure brand consistency across campaigns and alignment with broader business objectives
- Track, analyze, and report on campaign performance with actionable insights
- Assist in preparing dashboards and performance reports for stakeholders
- Deliver bi-weekly performance updates to leadership
- Conduct comprehensive monthly performance reviews and ROI analysis by hospital
- Support the management of paid media budgets to ensure cost-effective spend
- Monitor trends and platform changes, providing recommendations to improve campaign performance
Benefits
- Medical, dental, and vision coverage
- 401(k) and IRA options
- Life insurance, AD&D, short-term and long-term disability
- Vacation, and paid holidays
- Paid Parental Leave
- Ongoing professional growth opportunities
- Discounted healthcare for personal pets
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
101-250 employees
