Packaging & Digital Creative Specialist

Sun Gro Horticulture

36d•Remote

About The Position

Reporting to the Marketing team, the Packaging & Digital Creative Specialist is responsible for maintaining and evolving product packaging, website content, sales materials, and digital marketing assets across Sun Gro’s portfolio of brands. This role focuses on updating existing packaging and extending that work across digital platforms, while producing high-quality static, motion, and video creative that supports product launches, sales initiatives, and brand consistency.

Requirements

Bachelor’s degree in Graphic Design, Visual Communication, or related field, or equivalent experience
Minimum 3 years of experience in packaging design, digital design, or creative production
Strong proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro)
Experience managing website content using a CMS (WordPress preferred)
Strong understanding of digital formats, social media specifications, and video best practices
Excellent attention to detail and strong file management skills
Ability to manage multiple projects and deadlines in a fast-paced environment

Nice To Haves

Experience in CPG, horticulture, agriculture, or regulated industries
Knowledge of packaging production processes and print specifications
Motion graphics and video editing experience
Experience supporting multi-brand portfolios

Responsibilities

Update and maintain existing product packaging across multiple brands and SKUs
Manage packaging updates related to formulation changes, regulatory requirements, claims updates, and branding adjustments
Prepare production-ready packaging files for print and manufacturing
Ensure compliance with brand standards, regulatory guidelines, and sustainability messaging
Coordinate timelines and updates with internal stakeholders and external vendors
Create and update selling materials including brochures, sell sheets, one-pagers, presentations, and trade materials
Update product claims, specifications, and visuals based on input from Marketing and Sales teams
Ensure consistent messaging, branding, and formatting across all sales enablement assets
Support product launches, customer meetings, and trade events with creative materials
Maintain and update Sun Gro websites to ensure content accuracy and relevance
Update product imagery, specifications, and technical content
Publish and manage blog and editorial content
Collaborate with Marketing and IT on site improvements and content refreshes
Ensure strong user experience, visual consistency, and brand alignment
Create digital assets for use across YouTube, LinkedIn, email, social media, and digital campaigns
Design static graphics, short-form motion content, and video aligned with campaign objectives
Edit and optimize video content for multiple platforms and formats
Support product launches, promotional campaigns, and trade events with digital and print creative
Manage asset versions, formats, sizing, and delivery across platforms
Partner with Marketing, Sales, Product Management, and R&D teams
Support agency and vendor collaboration as needed
Manage multiple projects simultaneously, including timelines, revisions, and approvals
Additional duties as assigned