About The Position

The Outside Sales Representative – Collision Equipment is responsible for generating new business and expanding long-term client relationships within the collision repair equipment installation and service industry throughout Michigan. This field-based role focuses on identifying prospective customers, assessing shop needs, presenting tailored equipment solutions, and closing profitable new business within an assigned territory. You will represent high-quality collision repair equipment including spot welders, MIG welders, aluminum repair systems, frame pulling and measuring equipment, paint booths, finishing systems, and other essential collision repair tools. Your goal is to help body shops increase efficiency, precision, and profitability while positioning AutoTech as their trusted equipment partner. This is a performance-driven, territory-based sales role ideal for a self-starter who thrives in the field and enjoys building business from the ground up.

Requirements

  • 3+ years of outside or field-based sales experience (collision repair equipment strongly preferred)
  • Experience selling capital equipment or high-ticket items
  • Proven ability to prospect, negotiate, and close business
  • Strong presentation, communication, and relationship-building skills
  • Highly organized with strong attention to detail
  • Self-motivated and comfortable managing an independent territory
  • Experience with CRM systems and Microsoft Office
  • Valid driver’s license and ability to travel regularly throughout Michigan

Responsibilities

  • Prospect and generate new business through research, networking, referrals, and cold outreach
  • Develop and maintain strong long-term relationships with collision repair centers across Michigan
  • Conduct on-site visits to assess customer needs and recommend tailored equipment solutions
  • Present and demonstrate collision repair systems including welders, frame machines, paint booths, and finishing equipment
  • Prepare and deliver professional sales proposals and contracts
  • Negotiate pricing and close profitable deals to meet or exceed revenue goals
  • Identify upsell and cross-sell opportunities within existing accounts
  • Partner with installation and service teams to ensure seamless customer execution
  • Maintain accurate CRM tracking, pipeline management, and sales reporting
  • Stay informed on industry trends, competitor offerings, and evolving collision repair technologies
  • Provide exceptional customer service throughout the entire sales cycle

Benefits

  • Commission: Performance-based earning potential
  • Opportunity to grow with a rapidly expanding company backed by private investment
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