About The Position

Are you a high-energy, aggressive professional with a passion for driving sales and building relationships in the healthcare industry? We are seeking an Outside Marketer for a reputable Skilled Nursing Facility to help us increase occupancy rates and build strong referral networks. The ideal candidate will already have existing relationships with local healthcare providers, hospitals, and community organizations .

Requirements

  • Proven Sales Acumen: A demonstrated track record of generating leads, closing sales, and exceeding sales targets.
  • Strong Communication Skills: The ability to engage with diverse audiences, including healthcare professionals, families, and potential residents.
  • Healthcare Knowledge: A solid understanding of skilled nursing services, post-acute care needs, and medical terminology.
  • Relationship Building: Excellent interpersonal skills and the ability to build and maintain strong partnerships.
  • Presentation Skills: Confidence in presenting the facility’s benefits to prospective residents and referral sources.
  • CRM Proficiency: Ability to use CRM systems to track leads and manage relationships.
  • Aggressive and Results-Oriented: Must be highly motivated to achieve and exceed targets, with a strong drive to succeed.

Responsibilities

  • Community Outreach: Develop and implement marketing strategies to build and maintain relationships with local healthcare providers, hospitals, social service agencies, and other referral sources.
  • Hospital Liaison: Meet with discharge planners and medical staff at hospitals to promote the facility and ensure smooth transitions for patients needing post-acute care.
  • Lead Generation: Drive new leads through networking events, presentations, and other marketing initiatives to generate interest in the facility.
  • Sales Presentations: Conduct facility tours and deliver compelling presentations to prospective residents and their families, highlighting the facility’s services and unique selling points.
  • Relationship Building: Establish and maintain strong, ongoing relationships with key referral sources, offering educational materials and addressing concerns.
  • Market Analysis: Analyze the local healthcare market and competitors, identifying opportunities to strengthen the facility’s position.
  • Data Tracking and Reporting: Maintain accurate records of leads, referral sources, conversion rates, and other metrics to ensure success and identify opportunities for improvement.
  • Compliance Adherence: Ensure marketing efforts comply with all relevant healthcare regulations.

Benefits

  • Be part of a dedicated team making a meaningful impact on the lives of residents and their families.
  • Opportunity for personal and professional growth in the healthcare marketing field.
  • Competitive compensation and performance-based incentives.
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