Outreach Coordinator, Watsonville Center

Digital NEST•Watsonville, CA

2d•$23 - $26•Onsite

About The Position

Digital NEST is an innovative workforce development center that has welcomed thousands of youth from working-class, farmworker communities to develop the technical and professional skills they need to achieve their dreams. It is an exciting time for the NEST. We are focused on growth and expansion to five communities across The Monterey Bay (MBR) and San Joaquin Valley (SJVR) Regions in Northern California. Digital NEST has Centers in the heart of Watsonville, Salinas, Gilroy, Modesto and Stockton. The Outreach Coordinator is the critical point-person responsible for owning the top of the recruitment funnel for the Center, driving awareness and interest in Digital NEST programming and centers. This role will be the primary driver of youth outreach and recruitment. This role requires a proactive, high-energy executor who thrives on community outreach, public speaking, consistent follow-up, and meeting quantitative recruitment targets. The Coordinator is responsible for being the face of the NEST in feeder schools and community settings, ensuring a steady pipeline of prospective members.

Requirements

The equivalent of at least 5 years of full-time professional experience in a field related to youth engagement, outreach, or community coordination.
Demonstrated ability to proactively recruit, engage, and connect positively with youth from diverse backgrounds, with a proven focus on meeting quantitative targets.
Excellent communication, including strong public speaking skills and comfort delivering compelling presentations to large groups of youth and educators.
Demonstrated ability to manage high-volume lead lists and execute consistent, multi-channel follow-up to drive conversion.
Strong attention to detail and project management skills.
Passion for the mission of Digital NEST and belief in upholding organization’s core values.
Understanding of and sensitivity to issues of culture/ethnicity/race, gender, sexual identity, class/SES and immigration status.
Ability to be an ally to people of color, women and lesbian, gay, bisexual, transgendered, queer, questioning and intersex individuals and their allies (LGBTQIA).
Must have a valid CA driver's license and/or reliable transportation to be able to travel and work evenings or weekends occasionally, or as needed.
This position requires travel up to 3 times a week, or more as needed.
The candidate must have reliable transportation to arrive to and from work to other work locations on a weekly basis.
NOTE: The job offer will be contingent upon the successful completion and passing of a background check.

Nice To Haves

Bilingual/Biliterate English and Spanish (highly preferred).
Familiarity with the Community K-12 and higher education ecosystem.
Experience with data entry and maintaining records in a CRM or student information system (e.g., Salesforce, Airtable).

Responsibilities

Member Recruitment & Outreach Execution (70%) Own lead generation, serving as the primary youth recruiter for the center.
Proactively lead high-impact, consistent classroom presentations across all feeder high schools and colleges in the community during peak recruitment cycles.
Maintain a consistent presence at target high schools, colleges and in the community through tabling, pop-up events, and outreach activities to capture new leads.
Support partnerships by executing recruitment strategies that leverage relationships (principals, counselors, teachers) built by the Senior Manager to secure consistent classroom access and referral sources.
Maintain and utilize the standardized recruitment toolkit (messaging, templates, materials) to ensure consistent, high-quality outreach.
Execute recruitment events and activities as directed by the Senior Manager, focusing on capturing and converting prospective member interest.
In collaboration with the Sr. Manager, pilot referral and youth ambassador recruitment activities at the center and in the community.
Identify and escalate access barriers, low conversion, or systemic outreach issues to the Senior Manager promptly.
Lead Management & Data Integrity (20%) Conduct immediate, high-quality follow up (call, text, email) within 24-48 hours of interest forms for all new leads.
Re-engage cold or unresponsive leads via multi-channel outreach to move them toward a scheduled tour.
Accurately track all interest forms, outreach attempts, and follow-up activities to maintain clear data integrity for funnel tracking.
Conduct regular reviews of lead generation and conversion data and prepare clear summaries for the Senior Manager/Center Team meetings.
Member Engagement & Center Support (10%) Lead the delivery of the existing career development Quest Club curriculum at the center to support active members' growth.
Support parent communication efforts, share parent-friendly information after presentations and support the Senior Manager’s seasonal parent touchpoints as needed.
Actively participate in Hub and Center Team meetings, sharing insights from the field to improve recruitment strategy.
Provide general support to fundraising efforts by showcasing members and member work, and acting as a professional ambassador in the community.

Benefits

Medical, vision, dental and life insurance, vacation and sick time off, paid federal holidays, and retirement plan (See full job description for more details)
100% Agency Paid Medical, Dental, Vision, and Life Insurance for the employee
SIMPLE IRA Retirement Benefit with up to 3% employer match
Accrual of about 10 Paid Vacation Days for Full-time Employees
13 Paid Holidays Annually
Plus Business closure/holiday the week between Christmas Day and New Years Day
Accrual of Paid Sick Time Off
Paid Parental Leave
Annual Parking Permit
Professional Development
Flexible Work Schedule