Outbound Email Strategist - US

TravelPerk•Boston, MA

49d•$89,500 - $105,000•Hybrid

About The Position

We're looking for an experienced and highly creative Outbound Email Strategist to join our revenue team. This role is perfect for a self-starter who thrives on building targeted contact lists, developing compelling email campaigns, and rigorously testing to maximize conversion rates. You will be instrumental in driving our business development efforts through strategic outbound email communication.

Requirements

2+ years of direct past experience in an Outbound Email Strategy, Cold Email, or B2B Lead Generation role.
A genuine enthusiasm for creativity and a proven ability to craft persuasive, personalized, and attention-grabbing email copy that resonates with target audiences.
Proficiency with email sending platforms (e.g., Apollo, Outreach, Salesloft) and CRM software (e.g., Salesforce, HubSpot).
Strong analytical skills with the ability to interpret data, draw conclusions, and make data-driven decisions.
Excellent organizational skills and the ability to manage multiple campaigns and projects simultaneously, from list building through execution and reporting.
Experience with Salesforce, Outreach, BlueBirds, LinkedIn Sales Navigator, Apollo

Responsibilities

Develop and execute the overall outbound email strategy to generate qualified leads and drive sales pipeline growth.
Own the end-to-end list building process, identifying and sourcing high-potential target contacts across various verticals and maintaining list hygiene and segmentation.
Design, write, and deploy engaging email sequences and new creatives (copy, subject lines, calls-to-action). Manage the effectiveness and testing (A/B testing, multivariate testing) of all creatives to continually improve open rates, click-through rates, and reply rates.
Track, analyze, and report on key email performance metrics, providing actionable insights to refine and optimize future campaigns.
Ensure all outbound email activities adhere strictly to anti-spam laws and best practices (e.g., CAN-SPAM, GDPR).

Benefits

Receive competitive compensation and equity ownership in Perk
Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays
Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub's gym subscription from your start date
Rest assured that you're covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans
Plan for your future with our 401(k) plan with company matching contributions
Care for your furry friends through partner discounts on pet insurance
Join our unforgettable Perk events, including our spectacular annual summer party
Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
Focus on your family with 12-16 weeks' paid parental leave
Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
Broaden your horizons with up to 20 "Work from Anywhere" days per year
Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
Let us help you move to one of our hubs with relocation support