Optimization Manager

CreditAssociates•Plano, TX

49d•Onsite

About The Position

CreditAssociates, an industry-leading financial services company based in Plano, is recruiting a self-driven and career-minded Conversion Rate Optimization (CRO) Manager. In this role, you are critical to our client's success and the company’s ability to achieve our ambitious growth goals. With rising inflation, interest rates, and a looming recession, more people than ever need our help resolving their debt and achieving a debt-free life. This is what we live for; this is our purpose. We are seeking a dynamic and results-driven CRO Manager who specializes in optimizing digital sales funnels, enhancing web-based order processes, and improving online sales forms to deliver exceptional user experiences. If you’re passionate about increasing conversions and ensuring visitors progress further down the funnel to become customers, this role is for you.

Requirements

Bachelor’s degree preferred.
Demonstrated organizational and leadership abilities.
Willingness to perform multiple roles as the digital sales team grows/matures.
Ability to think like an owner and offer solutions.
7+ years of digital and eCommerce experience with proven results.
Experience in optimizing sales funnels and online forms, including A/B testing and user behavior analysis.
Proficient with basic technology (e.g., Microsoft Office programs).
Excellent written and verbal communication skills.
Strong collaboration and interpersonal skills.
Customer-oriented attitude with a dedication to providing an excellent digital user experience.
Ability to handle pressure, exercise good judgment in ambiguous situations, and be flexible/adaptable.

Nice To Haves

Bilingual (English/Spanish) a plus and receives additional compensation.

Responsibilities

Own the performance and optimization of our digital sales placements and “on us” marketing channels; accountable for their optimization and conversion rates.
Analyze and enhance the user experience, ensuring a smooth and effective journey through the sales funnel.
Optimize the performance of online sales forms through test strategy consisting of A/B testing, user behavior analysis, and iterative improvements.
Conduct multivariate testing, monitor and analyze results, and adjust strategies to improve sales flow conversion rates.
Lead efforts to capture learnings from sales funnels, surveys, and research to uncover insights for continuous improvement.
Oversee and refine the UX/UI of digital sales forms and user flows.
Manage User Acceptance Testing for sales funnel enhancements.
Set KPI goals, prepare regular performance reports, and recommend actionable improvements.
Conduct competitive research to identify opportunities for differentiation and improve sales form performance.
Collaborate with internal teams and external partners to align form optimization with broader business objectives.
Gradually develop and enhance the digital sales process, with the potential to evolve into a more robust e-commerce strategy.
Lead regular performance updates with key stakeholders and executives, up to and including the CEO.

Benefits

A mission, purpose, and culture-driven company. We believe life is lived better debt-free.
A company committed to developing and promoting our people from within.
Fast-track growth opportunities based on your learning curve and performance, not tenure.
Exceptional starting compensation.
Additional compensation is offered for bi-lingual candidates (English/Spanish).
Companywide functions include weekly lunches, recognition programs, and lifestyle events.
Excellent benefits, including Medical, Dental, Vision, and company-paid Life Insurance.
Generous 401k plan with aggressive company match.
Flexible schedule that supports a positive work/life balance.
Convenient office location in Plano, TX.