Operations Summer Associate - Media Measurement

Circana

2d•Remote

About The Position

Let’s be unstoppable together! Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set. At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to your work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com. Role Overview Circana offers a full summer program to ensure ALL our associates gain… Knowledge about the industry we exist in and the clients we serve; Experience working on active projects that have actual impact on our business; Training on technical tools and behavioral skills that are critical to an employee’s success; Networking and mentorship opportunities that can create personal connections lasting far beyond the summer. Job Responsibilities The Analytics & Delivery team is a trusted business partner regarded as data experts, able to translate data into actionable insights to drive Circana’s clients’ business performance. A Summer Associate will support one of the following teams: Audience Desk – responsible for building and distributing audiences based on past purchase data. Using Circana-specific tools and working with multiple teams (including offshore, commercial, and product), the AD works to provide agency partners & clients with segments of buyers (measured as households) that are then used for various media campaigns. Media Lift– analyzes media campaigns run by advertisers and retailers by linking exposure data to data from retailer loyalty card databases to determine if the media that was delivered to a household drove an increase in purchasing. Marketing Mix– uses data modeling to help clients evaluate and optimize the performance of their marketing efforts as they relate to product sales and return on investment Strategic Analytics – leverages Circana data and solutions to deliver data on trade marketing, pricing, promotion and other analytic techniques to drive actionable insights for clients.

Requirements

Pursuing a Bachelor’s Degree required in Marketing, Business, or related field with a quantitative component expecting to graduate between December 2026 and June 2027.
Strong intellectual curiosity and critical thinking ability, relentless attention to detail, strong written/verbal communication, ability to work collaboratively on a team, etc.
Proficient in Excel and PowerPoint as well as experience with data visualization tools (e.g., Power BI, Tableau, Qlik Sense, etc.)
Technology aptitude and willingness to learn and work on new solutions and platforms
Creative problem solving skills, ability to frame a business problem, design and execute an analysis plan, and understand and synthesize data findings into business insights and translate into creative data visualizations

Nice To Haves

Experience in or knowledge of the Retail, CPG, or media industry preferred (e.g., school projects, case studies, or relevant work experience).
Academic knowledge/coursework in finance, economics, statistics, marketing or marketing analytics, data visualization, and/or logic is preferred

Responsibilities

Audience Desk – responsible for building and distributing audiences based on past purchase data. Using Circana-specific tools and working with multiple teams (including offshore, commercial, and product), the AD works to provide agency partners & clients with segments of buyers (measured as households) that are then used for various media campaigns.
Media Lift– analyzes media campaigns run by advertisers and retailers by linking exposure data to data from retailer loyalty card databases to determine if the media that was delivered to a household drove an increase in purchasing.
Marketing Mix– uses data modeling to help clients evaluate and optimize the performance of their marketing efforts as they relate to product sales and return on investment
Strategic Analytics – leverages Circana data and solutions to deliver data on trade marketing, pricing, promotion and other analytic techniques to drive actionable insights for clients.