Operations Manager, Lifecycle Marketing

Jobgether

5d•$110,000 - $125,000

About The Position

This is a hands-on operational role focused on scaling and optimizing a high-performing lifecycle marketing engine. You will own the systems, tools, and execution workflows that power multi-channel campaigns across email, SMS, push, and other engagement channels. Acting as the operational backbone of the lifecycle function, you will ensure precision, compliance, and efficiency at every stage â from audience segmentation to QA and launch. Working cross-functionally with Marketing, Product, Engineering, Data, Creative, and Customer Success teams, you will translate strategy into flawless execution. If you thrive on process, automation, and building scalable infrastructure that drives measurable engagement, this role offers meaningful impact and visibility.

Requirements

5+ years of marketing operations or campaign execution experience, preferably in high-volume or regulated environments.
Deep hands-on expertise with Iterable (required), including building journeys, dynamic segmentation, personalization, and rigorous QA processes.
Experience executing lifecycle programs across email, SMS, push notifications, and in-app messaging.
Strong proficiency in audience segmentation logic, data workflows, tracking setup, and collaboration with Data/Engineering teams.
Demonstrated ability to design and maintain operational workflows, documentation, and quality assurance standards.
Experience coordinating operational execution for direct mail and/or phone outreach campaigns, including vendor management.
Excellent project management skills with the ability to manage multiple timelines and stakeholders simultaneously.

Nice To Haves

Familiarity with digital health, benefits, or SaaS environments is a plus.

Responsibilities

Lead end-to-end lifecycle campaign operations within Iterable, including building and launching campaigns, journeys, triggers, templates, and personalized messaging across email, SMS, push notifications, and in-app channels.
Build and manage sophisticated audience segmentation frameworks, dynamic lists, suppressions, and refresh processes to ensure accurate targeting and delivery.
Execute campaigns from setup through QA, launch, and performance monitoring, maintaining high standards of precision and consistency.
Develop, maintain, and evolve QA processes, including rendering tests, link validation, targeting verification, tracking accuracy, and compliance checks.
Implement process improvements and automation initiatives to streamline execution and reduce manual effort.
Maintain lifecycle marketing data infrastructure, including segmentation standards, documentation, and measurement enablement.
Partner cross-functionally to align campaign execution with strategic lifecycle priorities, stakeholder needs, and data dependencies.
Operationalize structured experimentation (A/B tests, holdouts) to support continuous optimization and learning.
Support operational workflows for additional channels such as direct mail and phone outreach, including vendor coordination and list management.