Online Retail Manager - US

Sazerac Company•Louisville, KY

About The Position

Lead Sazerac’s Online Retail acceleration in the US, driving e-sales growth ahead of market and competitors with the ultimate goal of expanding Sazerac’s online market share. The acceleration focuses on priority players across channels: Last Mile (DoorDash, Instacart, Uber Eats, GoPuff), Omnichannel Retailers (Walmart, Total Wine, and others), and eB2B platforms (Provi, SG Proof), among other strategic partners.

Requirements

MUST Bachelor's degree in Business, Marketing or related field
Ability to work cross-functionally with agent/distributor.
Strong understanding of digital marketing principles, such as audience targeting and search engine optimization.
Strong understanding of field sales execution and route to market design
Ability to communicate with all levels of an org
Ability to drive results in a complex, high-growth company
Ability to manage multiple projects at one time
Demonstrated experience communicating technical information to business clients and less experienced technologists.
Ability to present both internally and externally to retailers.
Ability to work cross-functionally with advertising/digital agencies.
Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.
3 years Experience in New Business Development
Demonstrable expertise developing successful strategies and building ejbp and solid partnerships across main online retail business models: last mile, omnichannel and eb2b platforms.

Nice To Haves

Business and Technology change agent
Experience in Alcohol Beverage Industry or CPG overall
3 years Experience leading the development and execution of commercial strategies
3 years Experience managing national accounts
Experience in the alcohol & beverages category
PHYSICAL REQUIREMENTS Strong communication skills

Responsibilities

Learn and internalize company process and system for continual personal improvement
Develop and own the multi-year Joint Business Plan (JBP) with key Online Retailers, aligning mutual growth objectives and securing measurable commitments for investment, assortment, and marketing activations.
Be accountable for achieving significant sales and market share growth targets, moving beyond execution to define the strategic 'what' and 'why' for your portfolio.
Build strategy and execute core brand assortment and portfolio optimization across priority retailers and marketplaces.
Create horizontal brand prioritization based on priority brand route to market. ensure priority brands and retailers align and are tracked
Align with leadership and Trade team on KAP's for eCommerce.
Build KPI roadmap focused on eShare growth in priority accounts
Partner with local teams in developing & deploying market specific winning digital shelf plans.
Lead tactical actions for Global Digital Merchandising Team ‘Digital Shelf Hub’ for creating, storing & distributing best-in-class content and operating in service of local market needs
Work alongside Trade team to build relationships and provide value add opportunities for Sazerac by understanding and enabling strategic and tactical eCommerce and Digital shelf projects at all major accounts
Execute ‘Mission Control Programs’ across all major National Accounts. Focus on eShare growth and A+ Digital scores across all accounts
Lead by example across all consumers, retailer, and internal interactions. Ensure expectations are set, measured and reported on a regular basis.
Outstanding communication, presentation, and interpersonal skills. Regular interactions with Head/VP level.
Grow eShare through identified National and Key accounts by leveraging all online capabilities.
Partner with Sazerac E-Merchandising & Digital Shelf team to champion digital shelf excellence, ensuring winning positioning, A+ content, and discoverability across all assigned accounts.
Partner with Sazerac’s Retail Media team to build best-in-class performance media strategies and activations that drive incremental sales and recruit new shoppers from retailer audiences.