Online Marketing Specialist

COREL

13d • Remote

About The Position

We’re looking for an experienced Online Marketing Specialist. to help us change the way the world works, with Parallels [https://www.parallels.com/]: anytime, anywhere, any device productivity.

The Online Marketing Specialist supports the execution and optimization of in-product marketing campaigns that drive both revenue and customer engagement across one of the company’s key digital sales channels. This role works closely with the In-Product Team eCommerce Manager to implement campaign initiatives, monitor funnel performance, and support our constantly improving the customer journey. This position plays an important role in ensuring campaigns, promotions, and product messaging are executed accurately and on schedule.

The Online Marketing Specialist also supports the management of the Apple Mac App Store channel, assisting with product listing updates, promotional setups, and performance monitoring. Working collaboratively with cross-functional teams, including product marketing, product management, and creative services, the role ensures marketing initiatives and store updates are implemented smoothly and meet quality and brand standards. This position requires strong attention to detail, analytical thinking, and the ability to manage multiple initiatives while supporting ongoing customer funnel optimization, and digital marketing performance.

The top creative and technical minds could work anywhere. So why are so many of them choosing Parallels? Here are three reasons:

1. This is the moment. It’s an exciting time at Parallels, with strong leadership, a refreshed brand, and a whole new approach to changing the way the world works. We’re at the forefront of a movement, and we want you to ride this wave with us.
2. We want you to be you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you’ve got.
3. It’s your world. We know you have a life. We want to be part of it, but not all of it. At Parallels, we’re serious about empowering people to work when, how, and where they want. Couch? Sweatpants? Cool with us. We believe that happy employees mean happy customers. That’s why we hire amazing people and get out of their way.

Requirements

• 2–4 years of experience in online marketing, eCommerce, or digital marketing roles.
• Experience supporting campaign execution, digital promotions, or marketing operations.
• Basic experience with conversion funnel analysis, A/B testing, or campaign performance reporting.
• Experience working with spreadsheets and data analysis tools (Google Sheets or Excel, including pivot tables).
• Familiarity with website or product analytics tools (Google Analytics or similar).
• Strong analytical and problem-solving skills with attention to detail.
• Ability to manage multiple tasks and prioritize work effectively in a fast-paced environment.
• Strong written and verbal communication skills.
• Bachelor’s degree in Marketing, Business, or related field, or equivalent work experience.

Responsibilities

• Support the execution of in-product marketing campaigns, ensuring promotions, messaging, and updates are implemented accurately and on schedule.
• Assist with campaign setup and configuration within internal systems to support product launches, promotions, and marketing initiatives.
• Monitor customer funnel performance, including trial, upgrade, and upsell flows, and report on key performance metrics.
• Assist in the analysis of campaign and funnel performance data, identifying trends, issues, and potential opportunities for optimization.
• Support the implementation and monitoring of A/B tests and time-based experiments to improve customer experience and conversion rates.
• Prepare performance reports and dashboards to help track campaign results and communicate insights to the marketing team.
• Assist with the management of Apple Mac App Store listings, including updating product metadata, screenshots, promotional messaging, and other store content.
• Monitor Mac App Store performance metrics, tracking downloads, conversion rates, rankings, and other key indicators.
• Collaborate with cross-functional teams to ensure marketing assets, messaging, and promotional setups are aligned with product and campaign objectives.
• Conduct quality assurance checks on campaign messaging, promotions, funnel changes, and store listings to ensure accuracy and consistency.
• Help maintain campaign calendars and project milestones, ensuring deadlines and deliverables are tracked and communicated.
• Identify opportunities to improve processes, reporting, and campaign execution to increase efficiency and marketing performance.

Benefits

• We offer a fully remote workspace – and we mean it. There is no pressure to work in an office whatsoever.
• Hours are flexible, too! You’ve worked hard to build your life, and we don’t want you to give it up for work.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 251-500 employees