Onboarding Product Manager
About The Position
Hatch builds AI Customer Service Representatives that handle business communications across SMS, email, and voice—24/7. We've helped drive over $5B in revenue for home services, healthcare, and other service-based businesses by ensuring every lead is reached and every call is answered. We're looking for a Product Manager to own the onboarding and self-service experience at Hatch. Your mission is to dramatically reduce time-to-value for new customers while enabling them to configure, launch, and optimize their AI agents without touching support. You'll own the tools that turn complex AI setup into a guided, intuitive experience.
Requirements
- 4+ years of product management experience, ideally in onboarding, growth, or self-service product areas
- Experience building configuration tools, wizards, or no-code/low-code interfaces
- Deep empathy for non-technical users—you simplify complexity rather than expose it
- Strong product analytics skills; you instrument everything and let data guide decisions
- Experience reducing time-to-value or improving activation metrics at a B2B SaaS company
- Ability to balance "make it simple" with "make it powerful"
Nice To Haves
- Experience with conversational AI, marketing automation, or CRM platforms
- Background in PLG (product-led growth) motions
- Familiarity with tools like Amplitude, Mixpanel, or Heap
- Have worked at companies selling to SMBs or mid-market service businesses
Responsibilities
- Self-Serve Configuration & Setup
- Design guided experiences that enable customers to configure and customize their AI agents without technical expertise
- Develop templates, wizards, and intelligent defaults that scale across use cases and industries
- Build guardrails and validation to ensure reliable outcomes while reducing user error
- Self-Serve Campaign & Workflow Tools
- Create intuitive interfaces for customers to build, target, and launch campaigns independently
- Balance flexibility with simplicity—powerful enough for advanced users, approachable for beginners
- Transparency & Debugging
- Build tools that help customers understand AI agent behavior and outcomes
- Enable self-service troubleshooting to reduce reliance on support
- Product Analytics & Instrumentation
- Define and track key metrics across activation, engagement, and retention
- Surface insights that inform product priorities and measure the impact of self-service improvements
Benefits
- Directly impact how thousands of businesses experience Hatch for the first time
- High-visibility role—onboarding success is a company priority
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
