On Premise Specialist - Orange County

Campari Group•Huntington Beach, CA

58d•$90,000 - $95,000•Onsite

About The Position

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people. Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry. General Description of the Role The On Premise Channel Specialist is responsible for driving volume growth, awareness and most importantly distribution and visibility across a set of assigned key brands and accounts in Orange County. Focus is on key account territory which includes both direct key account management relationship building and selling and is supplemented by rest-of-market component by Distributor activity coordination.

Requirements

1 to 3 years of experience in on premise alcoholic beverage sales.
Experience working in a three-tier distribution market.
Current and effective in market on premise channel relationship and marketing understanding.
Bachelor’s Degree required – preferably in Business Administration.
Ability to travel within assigned territory – generally 3-5 days per week, and able to work weekends and extended workdays - generally 3-5 nights per week visiting accounts.
Drive to various locations in assigned area to visit 5-7 accounts per day.
Deliver on premise account development and programming activities in market/key accounts.
Make in person presentations – communicating verbally information and opportunities within key accounts and assigned geography.
Must have a motor vehicle that is insured and possess a valid driver’s license.
Picking up Point of Sale (POS) materials from distributor and delivering to accounts
Traveling to and from salesforce meetings or field locations
Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
May require lifting/lowering, pushing, carrying, or pulling up to 56lbs
Sound understanding of in market selling skills in the on premise channel.
Ability to develop creative brand building programs that drive volume and share growth in key accounts.
Strong account management and follow-up skills.
Business financials and experience in managing to a budget.
Demonstrated ability to develop and maintain effective working relationships with key customers and stakeholders.
Familiarity with product sales - ability to develop compelling selling stories to grow distribution and volume sales.
Ability to manage multiple priorities and experience in working with a multi-brand portfolio.
Results oriented; thrives in a dynamic, fast-paced environment.
Ability to work independently.
Proficient in KARMA, Word, Excel, and PowerPoint required.
Excellent verbal and written communication skills; strong presentation skills.
Organizational and planning skills.
Able to work effectively with teams – driving results through others.

Responsibilities

Targets top on premise key accounts, drives distribution and usage of the Campari portfolio, and develops direct relationships with those key accounts.
Looks for opportunities to expand Campari brand visibility within the on premise channel through menu lists, drink features and special events within the assigned account list/market.
Develops programs for assigned key accounts to achieve brand presence via menu listing, features and back bar placements and increased profitable growth.
Follows up with key accounts to ensure activations are executed as planned.
Provides general reporting of account opportunities, programs, and KPIs (KARMA Management).
Coordinates with local Campari and Distributor management teams as needed to ensure maximum efficiency.
Conducts wait staff training and develops incentive programs on a regular basis to ensure that all Campari brands are on the forefront of the staff’s mind within targeted on premise accounts.
Works in conjunction with Campari’s Field Marketing Management Team to assist with the planning and execution of creative, local events that increase the presence and visibility of all brands within the target market.
Provides input and feedback to KARMA to support planning and development of the tactical budgets for the upcoming year.
Schedules tasting events, and menu and cocktail creations in assigned key accounts.
Monitors and reports competitive supplier, or other volume increasing activity, in assigned key accounts as a means to improve future Campari brand promotions/strategy in the on premise channel and key accounts.
Works with distributor mixologists on market and brand specific cocktails that drive usage and visibility.
Coordinates the execution of orders and agreed to programs in assigned key accounts following the blueprint developed by Campari’s Field Marketing Management team and in conjunction with the Distributor Sales teams.
Works with key on premise sales representatives from the distributor network to drive distribution, awareness, and trial for priority brands in assigned key accounts (coordinated with Campari’s Field Marketing Management team).
Conducts periodic meetings with key distributor on premise sales teams to educate and inform about Campari programs and initiatives.