On Premise Specialist - Westchester (Aperitifs)

Campari Group•New York, NY

12d•$90,000 - $95,000•Onsite

About The Position

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people. Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.General Description of the Role Campari is seeking a dynamic and results-driven On-Premise Specialist for Westchester. This role is responsible for driving volume growth, brand awareness and most importantly distribution and visibility across a set of assigned key accounts. The On-Premise Specialist will be focused primarily on direct key account management, however additional responsibilities include: monitoring business performance, developing programs to improve sell-out, account segmentation and budget management

Requirements

1 to 3 years of experience in on premise alcoholic beverage sales
Experience working in a three-tier distribution market
Current and effective in market on premise channel relationship and marketing understanding
Bachelor's degree in Business, Marketing, or a related field
Proven experience in sales, preferably in the on-premise sector
Excellent communication and interpersonal skills
Ability to work independently and as part of a team
Strong analytical and problem-solving skills
Proficiency in Microsoft Office Suite and CRM software
Capacity to work weekends and extended workdays - generally 3-5 nights per week visiting account
Ability to drive to various locations in assigned area to visit 5-7 accounts per day.
Public speaking – communicating brand features and benefits to decision makers
Daily access to an insured motor vehicle
Valid driver’s license.
Sound understanding of in market selling skills in the on premise channel
Ability to develop creative brand building programs that drive volume and share growth in key accounts
Strong account management and follow-up skills
Business financials and experience in managing a budget
Demonstrated ability to develop and maintain effective working relationships with key customers and stakeholders
Familiarity with product sales - ability to develop compelling selling stories to grow distribution and volume sales
Ability to manage multiple priorities and experience working with a multi-brand portfolio.
Results oriented; thrives in a dynamic, fast-paced environment
Ability to work independently
Proficient in KARMA, Word, Excel, and PowerPoint required.
Excellent verbal and written communication skills; strong presentation skills.
Organizational and planning skills
Able to work effectively with teams – driving results through others

Responsibilities

Drive new distribution, volume and visibility of the Campari portfolio in the On Premise channel.
Develop and implement strategic account segmentation to identify high potential growth opportunities
Optimize Sell out techniques to enhance consumer demand and product movement
Create and execute data driven programs to improve market performance and ensure sustained brand engagement
Target top on premise key accounts for new distribution, using brand and category segmentation data
Achieve sales targets and qualitative goals through effective account management
Implement strategies to improve overall business performance to achieve brand presence via menu listing, features and back bar placements and increased profitable growth
Design and execute promotional programs to drive product sell-out.
Develop and maintain strong relationships with key accounts.
Analyze and segment key accounts using brand and category data to prioritize high-value opportunities.
Develop and execute customized activation plans tailored to each account segment.
Implement data-driven sell-out techniques, including strategic promotions, menu placements, and seasonal programming.
Expand Campari brand visibility within the on-premise channel through menu lists, drink features, POS and special events
Collaborate with Campari’s Field Marketing Management Team to schedule consumer activations and trade events in assigned key accounts to increase consideration and trial within the target market
Work with local bartenders and distributor mixologists to create cocktails that drive usage and visibility
Coordinate the execution of orders and agreed to programs in assigned key accounts
Work with on premise sales representatives from the distributor network to drive distribution, awareness, and trial for priority brands in assigned key accounts
Conduct quarterly meetings with key distributor on premise sales teams to educate and inform about Campari programs and initiative
Provide regular reporting on sales activities, market trends, and competitive activity using Karma
Monitor and report competitive brand activity in assigned key accounts as a means to improve future Campari brand promotions/strategy in the on premise channel
Measure and evaluate the success of promotional activities
Manage sales budgets and ensure efficient allocation of resources
Monitor expenses and ensure adherence to budgetary guidelines