Director, On Premise
About The Position
At Green House, we combine creativity and strategy to build brands people love — using our proprietary Cultiv8 process to deliver results‑driven engagement. We’re seeking a dynamic Director, On‑Premise (Non‑Alc) who can drive brand engagement, manage trade partnerships, and lead program activations in the on‑premise channel. If you excel at blending strategic vision with hands-on execution and enjoy working across retail, trade advocacy, and education channels — this could be your moment to shape meaningful, market‑moving initiatives. Job Summary: The Director, On‑Premise will lead brand engagement, manage key trade partnerships, and execute on‑premise activations and programs within the on‑premise channel. This role requires balancing strategic vision with effective on‑the-ground execution while collaborating closely with retail, trade advocacy, and education stakeholders. Performance will be measured against key KPIs focused on national and localized brand partnerships, guest-marketing initiatives, and trade‑education programs. The Director reports to the Group Account Director.
Requirements
- 5+ years of beverage Sales & Marketing experience (adult‑beverage focus preferred).
- Previous experience managing at least three (3+) direct reports.
- Proven skills in networking, selling, and building relationships across diverse groups.
- Excellent communication, presentation, and public‑speaking ability.
- Strong business acumen; proficient in Microsoft Office and presentation development.
- Familiarity with leveraging social media to support on‑premise brand execution.
- Willingness to work nights, weekends, and unconventional hours as needed.
- Valid driver’s license and readiness to travel within assigned market area.
- Willingness to travel for in-market and out-of-market activations (estimated ~40% annual travel).
- Ability to communicate in person, via phone, email, and presentations.
- Capacity to lift/carry 40+ lbs as needed for event setups and transport of materials.
- Ability to stand or sit for extended periods and manage event‑related POS/setup, product transport, and equipment handling.
Responsibilities
- Localized Brand Partnerships & Programming (≈ 10%): Establish strategic local partnerships to strengthen brand positioning in on‑premise venues. Collaborate with market stakeholders to drive brand visibility and engagement locally.
- Earned & Influencer Marketing (≈ 10%): Work with local influencers and trade professionals to build brand advocacy and awareness. Develop and deploy influencer‑ and trade‑professional–based marketing campaigns in collaboration with the Brand Edge team.
- Trade Advocacy / Education & Training (≈ 25%): Lead and run trade education programs (e.g., Train‑the‑Trainer modules, Brand Building Academies) for assigned brands. Serve as a subject‑matter expert on trade advocacy; support field coaching and execution. Deliver trade engagement initiatives in support of brand and spirits‑industry partnerships.
- Total Account Management & Guest Marketing Execution (≈ 40%): Manage relationships with key on‑premise accounts. Oversee execution of guest‑marketing initiatives across accounts, ensuring alignment with brand guidelines. Activate and manage all guest‑marketing programs and executions.
- Communication, Reporting & Administration (≈ 15%): Ensure timely reporting of program activities and KPIs using company CRM and reporting tools. Collaborate cross‑functionally to align on strategy, execution, and results. Maintain budget tracking, expense reporting, and program communications with stakeholders.
Benefits
- Unlimited Paid Time Off – balance high performance with rest and recharge
- Comprehensive Health, Dental & Vision – plus wellness perks
- Professional Growth – exposure to client leadership, bottler management, and brand-building strategy
- Creative Culture – a collaborative, diverse, and people-first environment
- 10% annual bonus opportunity
- Monthly communication and wellness benefits provided
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
