On-Premise Sales Representative

Badger Liquor • Rhinelander, WI

1d • Onsite

About The Position

What You'll Do Be the face of our brand - visit bars and restaurants regularly to keep relationships strong and spirits high (literally). Introduce new products, promotions, and ideas that help customers grow their business - and yours. Plan and execute strategies for each account with creativity, precision, and a touch of flair. Lead staff trainings and education to turn bar teams into brand believers. Utilize promotional materials to make products pop - think table tents, signage, and bar kits. Host wine dinners, attend tastings, and be the go-to expert on what’s trending in the industry. Manage orders, track inventory, and monitor stock levels like a pro. Partner with credit teams and follow up with customers to keep everything running smoothly. Stay informed on local market trends and competitors - and use that intel to win. Handle the details: reports, pre-plans, route lists, and follow-ups. What We Value Top-notch communication, organization, and negotiation skills. A passion for the wine and spirits industry - and a deep understanding of how it works. The ability to balance independent hustle with team collaboration. Strategic thinking and the confidence to ask for the sale (and overcome objections like a champ). Experience with business finances, pricing, promotions, and product analysis. Tech-savviness - apps, reporting tools, and mobile sales platforms are part of the gig. A polished, professional presence with a flair for presentation and storytelling. What We Expect From You High School Diploma required; Bachelor’s degree in Business, Marketing or related field preferred. 3–5 years of sales or industry experience (distribution or on-premise preferred). Wine and spirits certifications like CSS, CSW, or CWE? That’s a big plus. Valid driver’s license, insurance, and a clean driving record. Willingness to work some nights, weekends, and holidays—this industry doesn’t sleep. Why Join Us? We’re a family-owned company that believes in empowering our people. You’ll have the support to grow, the freedom to own your territory, and the opportunity to make a real impact with every account you serve. Ready to raise the bar? Apply now and bring your sales game to the best bars in town.

Requirements

• High School Diploma required
• 3–5 years of sales or industry experience (distribution or on-premise preferred)
• Valid driver’s license, insurance, and a clean driving record
• Willingness to work some nights, weekends, and holidays

Nice To Haves

• Bachelor’s degree in Business, Marketing or related field preferred
• Wine and spirits certifications like CSS, CSW, or CWE

Responsibilities

• Visit bars and restaurants regularly to keep relationships strong
• Introduce new products, promotions, and ideas to help customers grow their business
• Plan and execute strategies for each account
• Lead staff trainings and education
• Utilize promotional materials
• Host wine dinners and attend tastings
• Manage orders, track inventory, and monitor stock levels
• Partner with credit teams and follow up with customers
• Stay informed on local market trends and competitors
• Handle reports, pre-plans, route lists, and follow-ups

Benefits

• We’re a family-owned company that believes in empowering our people.
• You’ll have the support to grow, the freedom to own your territory, and the opportunity to make a real impact with every account you serve.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED