On Premise Marketing Manager

Red Bull•Minneapolis, MN

5d•$92,000 - $138,000

About The Position

The On-Premise Marketing Manager (OPMM) is responsible for implementing the national On-Premise Marketing strategy at a regional or market level. This role focuses on executing industry and consumer marketing initiatives within the business unit, expanding reach through events, engaging new consumers in the category, reinforcing Red Bull’s positioning as a premium product, and driving increased consumption in the On-Premise channel. The OPMM's primary goal is to elevate Red Bull's relevance during key occasions and among target segments within the On-Premise space, ultimately translating that relevance into tangible consumption. The manager must understand the significance of On-Premise within the overall Occasions strategy and execute creative concepts designed to drive consumption growth, such as experiential activations, trade tools, and industry marketing programs. In close collaboration with market-level sales and field marketing teams, the OPMM will design, plan, and execute comprehensive 360-degree activations, ensuring alignment across all elements and delivering flawless execution. Additionally, this role involves training and empowering field teams to activate at an exceptional standard. This is achieved through consistent coaching, well-defined processes, open feedback channels, and providing effective tools.

Requirements

5+ years of experience in marketing within a commercial setting
Proven expertise in On-Premise sales, marketing, or distribution
Background in live event production and experiential marketing
Leadership and management experience preferred
Entrepreneurial mindset with the ability to think creatively and act resourcefully
Adaptable to high-energy, fast-paced, field-based environments
Strategic and innovative approach with strong commercial awareness and business acumen
Exceptional planning, prioritization, and organizational skills
Advanced analytical skills for evaluating consumer, sales, and customer data
Strong communication skills, including active listening and negotiation abilities
Flexibility to work irregular hours, including nights and weekends

Nice To Haves

Leadership and management experience preferred

Responsibilities

“LIVING” THE RED BULL ON PREMISE CULTURE:
Adopt and represent the Red Bull On Premise culture.
Act as an enthusiastic ambassador for the Red Bull brand, both within the team and the internal and external On Premise network.
Ensure that image standards align with Red Bull's premium brand values.
Engage with customers and consumers in a way that inspires them to associate with and support the Red Bull brand.
STRATEGIC PLANNING & LEADERSHIP OF ON PREMISE MARKETING
Transform national and regional insights into actionable initiatives, activities, programs, and strategies that can be implemented across the On-Premise and marketing spectrum.
Offer insights, guidance, support, and coaching to internal and external On-Premise teams and partners, including Musketeers, RAMs, distributors, sales representatives, and brand managers, to ensure the successful implementation of strategic initiatives, tools, and concepts aimed at driving On-Premise success.
Oversee the allocation of POS tools, ensure their correct placement, and address custom POS or trade-specific needs.
CONSUMER MARKETING
Develop new initiatives and adapt national and regional campaigns for the On-Premise channel across all five key occasions, resulting in impactful strategies aimed at attracting consumers, fostering consumption habits, and enhancing the Red Bull brand.
Ensure thorough knowledge and efficient implementation of the optimal product offerings, experiences, and trials. Lead consumer activation programs to drive engagement and increase sales volume in the On-Premise channel.
Provide support to the national On-Premise team in conceptualizing, creating, and executing consumer-centric Red Bull events that showcase the synergy between the brand and the product.
Work closely with various marketing teams (Brand, Culture, Sports, Red Bull Media Network) to develop and execute plans that effectively address consumer needs, generate impactful results, and are amplified using the full suite of marketing tools.
INDUSTRY MARKETING
Develop unique "Only Red Bull can do" initiatives and concepts designed to enhance the brand's presence, loyalty, and affinity among industry stakeholders—including venue (bar) staff, decision-makers, owners, and influencers—with the aim of driving increased sales.
Create strategic, performance-driven concepts that actively engage industry stakeholders, ultimately leading to greater brand visibility and increased overall sales across accounts and events.
Equip the field sales team with effective processes, clear guidance, and practical tools to support and execute these initiatives successfully.
TRADE MARKETING
Oversee the management and allocation of the POS portfolio.
Create activation plans and toolkits for selected key customers to enhance distribution and volume, ensuring the brand maintains a leading appearance and outperforms competitors in the On-Premise Channel.
FESTIVALS & 3RD PARTY EVENTS
Support the regional event & festival strategy – identify must win festivals and events, and partner with the national On Premise team on approach for each.
Lead the 360 market execution around key Festivals & Third Party Events with support from the regional marketing, media, and sales teams.
Partner with the regional "On Premise Event Manager" to ensure the effective execution of marketing activities and POS activations across Festivals & Third Party Events, maintaining the national strategy and quality control.
Identify opportunities for improvement and implement strategies to increase the impact and ROI of events.

Benefits

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

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