On Premise Marketing Manager, East

Liquid Death • New York, NY

322d • $80,000 - $98,000 • Remote

About The Position

Liquid Death is a healthy beverage company with ice-cold sustainable cans designed to murder your thirst. Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation's fastest growing beverage brands taking a completely unnecessary approach to canned water and iced teas. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world's healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for LinkedIn's Top Startups 2022, Contagious's Brand of the Year 2022, Ad Age Top Marketer of the Year 2022, and Medium's cult-worthy brands among other accolades. As Liquid Death continues to bring unnecessarily awesome beverage options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand. The On-Premise Marketing Manager, East role is responsible for identifying and marketing top accounts in each territory to drive volume. It's a relationship-focused role that works closely with key distribution partners to market and sell Liquid Death products.

Requirements

• Bachelor's Degree in Business or another related field preferred
• Minimum of 5+ years in a relatable On Premise marketing role within the beverage industry where relationship development, analytical thinking, and using data driven insights to grow brand visibility were critical to success required
• A proven track record of success in selling to on-premise accounts and a deep understanding of the beverage industry
• Previous experience reading analytical reports and data analysis experience required (VIP software experience preferred)
• Strong organizational, interpersonal, and communication skills
• Advanced PowerPoint skills to build and drive presentations weekly
• Excellent negotiator & influencer, preferably with distribution partners
• Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint) and Google Suite (Sheets, Docs, Slides)
• Willingness to travel up to 75% of the time with the ability to work nights and weekends

Responsibilities

• Effective management of national accounts and chains
• Identifying key independent accounts in each territory to grow volume and brand visibility to include bar chains, hotels, casinos, and iconic, high volume venues
• Presenting to Distributor partners and to internal stakeholders on a monthly basis
• Crafting RFP's for national account chain relationships
• Building effective programming (programming for accounts and programming for distribution)
• Identify and discern high volume, on brand accounts in each territory
• Work with distribution partners to lead incentive programs and participate in ABPs (Annual Business Plans) to drive sales
• Analyze data within VIP to spot market trends and support brand growth within the on-premise channel in each territory
• Use Liquid Death guidelines to align on-premise short and long-term strategies with the company's overall business hyper growth goals
• Develop and execute fun and engaging marketing tactics such as on-site events, sampling, sweepstakes, and giveaways

Benefits

• Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA)
• FSA and Dependent Care FSA
• Guardian dental and vision coverage
• UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage
• 100% match of Empower Retirement contributions up to 4% after just three months
• Student Loan Retirement Match
• Wellness perks, including Headspace, ClassPass memberships, and a robust EAP
• SNOO Bassinets for children
• Nationwide pet insurance
• 17 paid holidays
• Flex PTO
• Travel assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree