Omnichannel Solution Owner

AstraZeneca • Gaithersburg, MD

55d • Onsite

About The Position

Are you ready to lead the charge in digital marketing operations? As an Omnichannel Solution Owner within the Global Omnichannel Delivery team, you'll be at the forefront of implementing digital campaigns that align with strategic marketing plans. This role bridges the gap between Brand Strategy and Technical/Operational Delivery teams, requiring a deep understanding of marketing strategies and cross-functional processes. You'll leverage marketing technology to create engaging omnichannel customer experiences, collaborating with Commercial, Strategic, Operations, and IT collaborators to ensure successful campaign launches. The Omnichannel Solution Owner is tasked with working independently on challenging initiatives, fostering a collaborative environment, and influencing decisions without direct authority. You'll transform marketers' objectives into actionable business requirements, serve as an operational liaison with brand teams, assess technical feasibility, orchestrate delivery across specialized teams, and partner on program planning. Your focus will be on ensuring quality, data management, operational excellence, and user experience while contributing to team enablement and process stewardship. AstraZeneca offers an environment where meaningful work leads to impactful results. As part of a globally distributed team dedicated to excellence and breakthroughs, your skills can genuinely affect patients' lives. With a focus on innovation and intelligent risk-taking, AstraZeneca is committed to motivating change and achieving more through critical thinking and innovative technologies. Here, every individual contributes to our evolution, fostering a culture of learning and collaboration that enhances our ability to make a difference. Ready to make an impact? Apply now and become part of our journey towards innovation and excellence!

Requirements

• A minimum of 7-10 years of experience in technical project management or Marketing Operations and a high school diploma or GED is required; bachelor’s degree and 5-7 years of relevant experience is preferred
• Must be highly collaborative and proactive in seeking out information and working to uncover the details necessary to setup campaigns across multiple integrated channels as well as ensure the proper tracking is in place for campaign reporting and analysis.
• Must be proactive in obtaining detailed requirements from Marketers and Strategists when the level of necessary information describing an omnichannel campaign is not provided in initial discussions.
• Client-focused, with excellent interpersonal skills, the ability to build strong relationships and communicate tactfully with business partners.
• Requires extensive business sense, and an awareness for how Marketers seek to create customer-centric omnichannel experiences for their customers.
• Strong knowledge of digital channels including Websites, CRM Emails, CDPs, etc.

Responsibilities

• Solution Design: Accountable for transforming Marketer’s objectives and the customer experience they seek to enable into actionable business requirements for Omnichannel Delivery Teams.
• Represent Services to the Business: Serve as an operational liaison with brand teams, representing GCS Web and Campaign Orchestration Services and ensuring project requirements and delivery align to quality standards and important metrics.
• Technical and Feasibility Assessment: Leverage technical expertise with AZ Marketing and Technology platforms to assess feasibility, scalability, and standards adherence for proposed customer experiences within normal business processes, and partner with AZ IT when advanced expertise is required to enable and scale new capabilities.
• Delivery Orchestration: Lead collaboration with internal specialized delivery teams (web, content, tagging/analytics, email, CDP, CRM, QA/metadata validation.) and external teams on requirements to build, test, and launch multi/omnichannel campaigns; Coordinate with IT Technical Owner and Associate Solution Owner to ensure synchronization with interdependent work and work management processes/requirement tools (JIRA, ODAT etc.) for seamless delivery.
• Program Partnership and Planning: Partner with the Delivery Team Program Manager and POD team on timeline planning, resource utilization, dependency management, and risk mitigation; advise partners on impacts of requirement or approach changes to experience, timelines, cost, and risk.
• Quality, Data, and Acceptance: Review and approve omnichannel campaign UAT plan and enable successful client demos that result in User Acceptance. Understand the organization’s data load process and storage retention procedures and manage data requests for omnichannel targeting and stitching.
• Operational Excellence and Scaling: Partner with channel and platform excellence leads, cross-functional teams and business partners to drive continuous improvement and scale standardized services and processes, supporting E2E operational excellence goals.
• Focus on User Experience: Holds end-to-end accountability for requirements, providing governance and oversight to ensure customer experience objectives are met, supporting the PM and team in managing risks and dependencies, facilitating decisions, and driving corrective actions to achieve timely, compliant, and high-quality results.
• Process SME/Stewardship: Demonstrate deep understanding of services and delivery processes, providing local stewardship and governance of processes in alignment with Global Excellence standards and following content/omni service change processes.
• Team Enablement: Contribute to the success of the team by supporting the onboarding of new team members, documenting standard operating procedures and ways of working to enable scalable solutions, and supporting transformation project work

Benefits

• Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED
• Number of Employees: 5,001-10,000 employees