Omnichannel Media Manager

West Shore Home • Harrisburg, PA

11h • Onsite

About The Position

As an Omnichannel Media Manager at West Shore Home, you will focus on the training, development, and performance of the Media Buyers and Analysts, with the goal of improving the media results. The position will take ownership of KPI’s such as CPL, CPLI, Issued Leads and Cost of Marketing. This position will handle data tracking and measurement, media partner management, media negotiations, and budget/target planning and tracking.

Requirements

• Bachelor’s degree preferred; an equivalent combination of relevant education and professional experience will be considered.
• Experience buying or selling linear TV media advertising– 2+ years required.
• Experience using omnichannel streaming campaigns to drive lead conversion.

Responsibilities

• Manage the training and development of Media Buyers who will be primarily focused on television direct response and omnichannel streaming advertising.
• Develop improvements to the optimization strategy using an omnichannel approach that drives improvement to CPLI and COM.
• Ensure that the Media Buyers deploy the appropriate budgets in their assigned markets so that the company can meet its weekly marketing performance goals.
• Collaborate with the Director of Media to develop strategies for national media buying, streaming, and other larger-scale media initiatives.
• Coordinate with the Marketing, Planning and Analytics team for budget and target planning to ensure budgets are accurately aligned to meet marketing department goals.

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential

What This Job Offers

• Job Type: Full-time
• Career Level: Manager