Omnichannel Experience Director - Neuroscience

AbbVie • Mettawa, IL

1d

About The Position

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on X , Facebook , Instagram , YouTube , LinkedIn and Tik Tok . Job Description The Omnichannel Experience Director serves as the Omnichannel lead for the Neuroscience Business Unit within the Digital Lab overseeing the Brand Team relationship. This role is accountable for orchestrating omnichannel execution that translates brand priorities into consistent, high‑impact customer experiences. The Director brings clarity, coordination, and governance to complex brand demands - enabling faster time‑to‑market, improved ROI, and cohesive execution across digital channels.

Requirements

• Bachelor’s degree in business, marketing, communications, or a related field.
• Minimum of 8 years in digital marketing or related experience.
• Proven experience as a Brand Director/Account Director/Omnichannel Experience or similar role in a digital or advertising agency.
• Strong understanding of digital marketing, technology trends, and innovation processes and healthcare.
• Excellent leadership, communication, and interpersonal skills, with the ability to build and maintain client relationships.
• Demonstrated ability to manage complex projects with cross-functional teams.
• Experience in managing budgets and financial objectives.

Responsibilities

• Serve as the primary Omnichannel Digital Lab partner to Neuroscience Brand Teams, cultivating and sustaining strong, trusted relationships that ensure alignment between brand business needs and Digital Lab services.
• Translate brand strategies and objectives into scalable, enterprise‑ready omnichannel plans that drive measurable business outcomes and customer engagement across the Business Unit.
• Lead cross‑channel orchestration and journey sequencing across digital touchpoints (e.g., web, email, SMS) to deliver cohesive, high‑impact customer experiences.
• Establish, enforce, and continuously evolve omnichannel experience standards, governance models, and execution frameworks to ensure consistency, quality, and scalability.
• Develop a deep understanding of brand priorities and guide Brand Teams in leveraging the most relevant Digital Lab solutions, identifying opportunities to extend and optimize digital solutions across the Business Unit.
• Provide strategic leadership over the planning and execution of omnichannel and Digital Lab initiatives, ensuring projects are delivered on time, within scope, and meet or exceed brand and stakeholder expectations.
• Oversee end‑to‑end planning, intake, prioritization, and delivery of omnichannel initiatives within the Digital Lab, continuously improving workflow processes to enhance transparency, efficiency, and consistency.
• Guide Brand Teams in navigating Digital Lab capabilities, clearly articulating prioritization, trade‑offs, and execution approaches to address evolving business challenges.
• Provide indirect leadership to cross‑functional Digital Lab teams by briefing them on new business needs, facilitating solution ideation and co‑creation, and packaging recommended solutions for Brand Marketing partners.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director