Omni Marketing Director

WK Kellogg

5d•Remote

About The Position

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 120 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. JOB OVERVIEW The Director, Pureplay eCommerce is responsible for leading the strategic direction and execution of our Amazon business, Social Commerce platforms, and Direct-to-Consumer (DTC) initiatives. This role oversees strategy, P&L management, team leadership, and the development of capabilities that drive shopper engagement, conversion, and innovation. They will play a critical role in winning with digital-first shoppers, accelerating eCommerce growth, and driving total Omni business performance. KEY RELATIONSHIPS Reports to Sr. Director e-Commerce & Omni Marketing Two direct reports to support Amazon account management Peer relationships include omni marketing, sales leadership, brand/innovation, RGM, supply chain, integrated business intelligence, and advanced marketing capabilities Key internal contacts listed above; External contacts include customer partners, vendors, and marketing/creative agency partners This is a Remote role based in Chicago, IL.

Requirements

Bachelor’s degree in business, marketing, economics, management, or a related discipline is required. Master’s degree (MBA or relevant field) is preferred
7+ years of progressive experience in eCommerce, digital sales, and/or direct-to-consumer channels, with a proven track record of driving business growth and innovation.
Extensive account management experience with Amazon (Vendor Central, Seller Central, and Amazon Ads platforms), ideally spanning both Amazon.com and Amazon Fresh.
Experience owning or scaling DTC platforms (e.g., Shopify or equivalent enterprise commerce platforms) including site merchandising, promotions, and customer journey optimization
Familiarity with payments, checkout optimization, OMS integrations, and fulfillment models supporting DTC growth
Proven ability to lead test‑and‑scale innovation with ambiguous or evolving platforms
Demonstrated experience monetizing short‑form social platforms (TikTok Shop, Instagram Checkout, or similar) including product feeds, creator storefronts, and affiliate programs
Experience with creator‑led selling or using performance‑based influencer commerce models to expand brand reach and engagement.
Demonstrated expertise in managing complex cross-functional teams, launching new products/features, and collaborating with analytics, IT, supply chain, and brand teams.
Hands-on experience leveraging data analytics and shopper insights to inform strategic decisions and optimize performance.
Strong background in CPG (Consumer Packaged Goods) or similar fast-paced, highly competitive categories is highly valued.
Strong interpersonal and fact-based selling/negotiation capabilities.
High level of organizational and project management skills; ability to juggle multiple priorities and deliver results under tight timelines.
Excellent written and verbal communication, with the ability to present insights and recommendations to senior leadership.
Growth mindset, adaptability, and a passion for innovation in the eCommerce space.

Responsibilities

Lead end-to-end management of the Amazon business, including full P&L responsibility, business/assortment strategy, budget, and direct reports.
Develop and execute strategies for Social Commerce platforms, such as TikTok Shop, to engage shoppers and drive conversion.
Evaluate, recommend, and implement Direct-to-Consumer (DTC) opportunities to expand reach and strengthen customer relationships.
Set vision, strategy, and budgeting for Pureplay eCommerce and DTC channels, aligning with broader company goals.
Lead end-to-end management of the Amazon business, including full P&L responsibility, business/assortment strategy, budget, and direct reports.
Develop and execute strategies for Social Commerce platforms, such as TikTok Shop, to engage shoppers and drive conversion.
Evaluate, recommend, and implement Direct-to-Consumer (DTC) opportunities to expand reach and strengthen customer relationships.
Set vision, strategy, and budgeting for Pureplay eCommerce and DTC channels, aligning with broader company goals.
Build and nurture partnerships with key cross-functional stakeholders (sales team, brand/innovation teams, supply chain, analytics and IT) to reach business growth goals.
Partner with Advanced Marketing Capabilities team on the integration of Amazon marketing tactics into broader national media objectives and priorities
Lead teams responsible for execution, ensuring operational excellence and achievement of business objectives.
Drive innovation by launching new products and features tailored to eCommerce and DTC channels.
Leverage data analytics and shopper insights to inform strategy, optimize performance, and identify growth opportunities.
Develop capabilities to collaborate with creators and influencers, enhancing brand engagement and expanding audience reach.
Monitor competitive landscape, assess emerging trends, and proactively adjust strategies to maintain market leadership.
Establish and track key performance indicators (KPIs) to measure success and report results to senior leadership.