Omni-Channel Marketing Manager - Respiratory Biologics

GSK • Philadelphia, PA

20d • Hybrid

About The Position

Are you looking for a highly impactful Marketing Manager role where you get to shape the launch of a new product while leading innovative execution of strategy and creative solutions for a high-profile specialty brand? If so, this role could be an excellent opportunity to consider.
As the Manager, Omni-Channel Marketing, you will be responsible for the development and execution of Healthcare Professional (HCP) Marketing omni-channel strategy and tactics to support Respiratory Biologics. Key areas of emphasis for this role include traditional media, web, digital media, and emerging technology.

Requirements

• BS/BA with 4 years commercial experience including marketing, sales and/or market access.
• Minimum 2 years’ experience in US pharmaceutical/biotech in-line brand marketing.
• Minimum of 2 days per week in office required (Durham or Philadelphia).
• Ability to travel domestically (up to 20%).

Nice To Haves

• Launch experience/demonstrated ability to utilize innovative go to market approaches.
• Experience in Respiratory, Specialty and/or Rare Diseases a plus.
• Strong operational experience.
• Commercial experience, including:
• Brand lifecycle management
• Matrix team leadership
• Customer insight, messaging, campaign, creative development
• Project management
• Promotional review

Responsibilities

• Lead development of assigned HCP promotional tactics including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
• Develop and execute the US omni channel marketing strategy to drive commercial performance across all channels (digital, social, email, web, mobile, etc.)
• Utilize customer segmentation to define journey maps and design channel specific tactics to deliver coordinated, personalized experiences across the lifecycle.
• Lead planning and execution of integrated campaigns that align digital and offline channels to drive measurable outcomes (e.g., awareness, activation, adherence, prescriptions).
• Establish channel mix, media plans, and budget allocation in partnership with media and agency partners; optimize spend based on performance and ROI.
• Work effectively and collaboratively across a matrix marketing organization

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees