Omni Channel Marketing Manager

Fujifilm•Valhalla, NY

1d•$95,000•Hybrid

About The Position

The Omni-Channel Marketing Manager is responsible for executing FNAC-EID’s omni-channel strategy with a primary focus on generating audience engagement through the effective deployment of editorial content across various marketing channels and platforms. This role translates strategy into action, ensuring the brand is represented clearly, consistently, and authentically across all public-facing social and community channels. Serving as a key internal and external mouthpiece of the brand, this role works in close collaboration with the broader marketing team to ensure that the overall digital marketing approach effectively supports key initiatives ranging from brand campaigns to product launches and critical business priorities. This role also plays a central role in planning and managing the marketing communications calendar, ensuring content, campaigns, and key moments are thoughtfully sequenced, coordinated, and executed across channels.

Requirements

Bachlor's degree or equivalent work experience
3–5 years of experience in social media, content marketing, or integrated marketing roles.
Proven experience marketing brands or products through social media and managing social campaigns.
Hands-on experience managing brand social channels and content calendars.
Strong understanding of social platforms, community engagement, and brand voice development.
Experience collaborating with performance marketing and CRM teams.
Highly organized, execution-focused, and comfortable working cross-functionally.
Strong written communication skills with sound judgment in public-facing environments.
Effective team management skills with an openness to creative ideation and alternative problem-solving approaches.
Strong project management skills and attention to detail.

Nice To Haves

Technical proficiency with SAP, Adobe Commerce, and business intelligence tools.
Advanced Excel skills, including complex formulas and PivotTables.
Proficiency in Microsoft PowerPoint and Word.
Strong analytical, detail-oriented mindset with solid quantitative aptitude.
Proven ability to identify, prioritize, and solve problems with strong organizational and time-management skills.
Clear, confident communication skills across internal teams and stakeholders.
Familiarity with social analytics and management tools (e.g., Sprout Social), project management platforms (e.g., Asana, Airtable, Hive), and creative tools such as Adobe Creative Suite, Canva, and Figma is a plus.

Responsibilities

Marketing Communications Planning & Calendar Management
Own and maintain the marketing communications calendar for social, digital, and related brand communications.
Plan and coordinate timing of editorial content, campaigns, launches, sponsorships, partnerships, and key brand moments.
Ensure alignment across marketing, editorial, performance, CRM, ecommerce, events, and retail initiatives.
Manage prioritization, sequencing, and timing of communications to support business and brand objectives.
Proactively flag conflicts, gaps, or timing risks and escalate as needed.
Social Media Execution & Brand Voice
Own day-to-day execution of FNAC-EID’s social media presence across owned platforms in partnership with Social Media Manager.
Manage social content calendars, publishing schedules, platform-specific execution,
Provide regular reporting and performance tracking alongside insight and interpretation of key analytics.
Ensure brand voice, tone, and messaging are consistent, accurate, and culturally relevant.
Act as a steward of the brand in real-time, public-facing environments.
Community Management
Oversee community engagement and moderation in partnership with the Social Media Community Manager.
Ensure timely, professional, and on-brand responses across platforms.
Monitor audience sentiment and surface insights to internal stakeholders.
Omni-Channel Campaign & Launch Support
Execute the social media components of omni-channel campaigns and product launches.
Translate campaign direction and sequencing into clear social execution plans.
Ensure social efforts align with paid media, CRM, ecommerce, events, and retail initiatives.
Cross-Functional Collaboration
Work closely with Growth & Performance Marketing to align organic and paid social efforts.
Partner with Marketing Automations & CRM to support lifecycle messaging, launches, and retention initiatives.
Collaborate with Editorial and Sponsorship teams to amplify storytelling through social channels.
Insights & Reporting
Partner with Marketing Insights & Analysis to track and report on social performance.
Monitor engagement, growth, and content performance to inform optimization.
Contribute social learnings to campaign and omni-channel performance discussions.
Learning & Development
Develop fluency in omni-channel planning, sequencing, and measurement under the mentorship of Omni-Channel & Communications Strategy.
Build a strong understanding of how social integrates into broader customer journeys.
Grow toward increased strategic responsibility over time.