Offline Media Manager - Temporary

Boll & Branch • Summit, NJ

4d • Hybrid

About The Position

This is a temporary position for 6 months for parental leave coverage. We’re seeking a highly organized and detail-oriented performance marketer to manage the execution and optimization of our offline acquisition campaigns across TV, Audio, and Direct Mail. This role will work closely with our media agency’s, and the Director of Acquisition to ensure seamless campaign management, performance tracking, and budget pacing across all offline channels. The ideal candidate has vast experience in media planning and buying (either agency or brand side), strong analytical skills, and the ability to thrive in a fast-paced environment. This role will report to the Director, Acquisition.

Requirements

• 5+ years of experience in performance media (agency or brand side), working specifically in TV and audio for direct to consumer businesses, is required. Direct mail experience is preferred.
• Strong quantitative and analytical skills; experience managing performance data and budgets.
• Excellent communication, organization, and project management skills.
• Ability to multitask, manage various priorities, and meet deadlines in a fast-paced entrepreneurial environment.
• Critical thinker with the curiosity and willingness to experiment and validate through A/B testing.
• A passion for staying at the forefront of media trends and technologies.

Nice To Haves

• Direct mail experience is preferred.

Responsibilities

• Partner closely with the Director of Acquisition to manage day-to-day operations across TV, Audio, and Direct Mail campaigns.
• Manage media agency partners on planning, trafficking, and launch of campaigns, ensuring timelines and deliverables are met.
• Track in-flight campaign performance and surface optimization recommendations to internal stakeholders.
• Own offline channel weekly performance tracking and reporting at the network/show/creative level.
• Monitor daily and weekly budget pacing to ensure campaigns stay on track with monthly goals.
• Maintain and organize performance dashboards and campaign summaries for leadership updates.
• Read performance across networks and shows and optimize based on goals.
• Work with Director of Acquisition to set channel goals and map out opportunities to reach or exceed them.
• Collaborate with internal creative, brand and operations teams to manage asset requests and deadlines.
• Support A/B testing strategies by tracking performance across creative variations and sharing learnings with the broader team.
• Work with media agencies to identify test opportunities, assess marketplace changes, and provide input on optimization strategies.
• Ensure accuracy and attention to detail across all deliverables prior to submission.
• Manage multiple workstreams simultaneously while maintaining accuracy and attention to detail.
• Be ready to pivot quickly based on performance insights or evolving priorities in the media landscape.

Benefits

• Medical, Dental, Vision, and Life/AD&D insurance
• Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
• Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
• Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees