North America eCommerce Site Merchandise Manager

Kontoor Brands, Inc.•Denver, CO

2d•$85,000 - $105,000•Hybrid

About The Position

We’re looking for a Site Merchandiser to own the onsite shopping experience for our ecommerce channel. You’ll be responsible for driving product discovery, conversion, and revenue through thoughtful assortment presentation, data-driven decision making, and cross-functional collaboration. This role is ideal for someone who blends analytical rigor with a strong eye for brand storytelling in an outdoor context.

Requirements

5+ years of ecommerce or digital merchandising experience, preferably in apparel, footwear, or outdoor brands
Advanced Excel skills, including pivot tables, lookup formulas (XLOOKUP / VLOOKUP), data cleaning, and reporting automation with large data sets. Candidates should be comfortable completing practical Excel assessment as part of the interview process.
Strong understanding of ecommerce KPIs (conversion rate, AOV, sell-through, inventory health)
Experience merchandising large product catalogs / data sets and seasonal assortments
Familiarity with CMS and ecommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, or similar)
Experience working with analytics tools (Google Analytics, Adobe Analytics, or equivalent)
Highly organized, detail-oriented, and comfortable managing multiple priorities
Strong communication skills and ability to influence cross-functional partners
Self-starter who takes initiative and works well in a fast-paced, and high-performance environment
Demonstrate a proactive, forward-thinking approach to drive continuous business improvement
Thrives in ambiguous environments and actively seeks out unanswered questions in the data

Nice To Haves

Experience with A/B testing tools (Optimizely, VWO, Google Optimize, etc.)
BI tool experience (Looker, Tableau, etc.)
Experience with AI-driven product recommendation, search and merchandising tools (Constructor.io, Bloomreach, etc)
Passion for outdoor products and customer experiences a plus

Responsibilities

Own the end-to-end onsite merchandising strategy across homepage, category pages, collections, search, and campaigns
Optimize product assortment, ranking, and navigation to improve conversion rate, AOV, and revenue
Lead seasonal launches, new arrivals, and promotional merchandising strategies
Analyze product and site performance using Excel, analytics tools, and internal dashboards to identify trends and opportunities. Anticipate potential risks and opportunities and escalate insights proactively
Transform product and site performance data into clear business recommendations and prioritized actionable insights that improve performance
Build and maintain Excel-based reporting tools and templates for weekly and seasonal performance tracking
Execute and monitor onsite pricing, tracking, and maintenance for seasonal sale events and transitions
Maintain deep understanding of the product catalog and inventory position to inform merchandising strategy and product prioritization across the site
Partner with Marketing, Creative, Planning, and Tech teams to execute campaigns and site updates
Collaborate with Site Operations, Digital Technology, and developers to launch and optimize site features
Ensure site content aligns with brand positioning, storytelling, and outdoor customer needs (seasonality, activities, climate, regions)
Partner with SEO to enhance search performance and drive conversion and sales
Manage customer ratings, reviews, and onsite user-generated content
Maintain site accuracy including product data, pricing, categorization, and inventory visibility
Develop and test merchandising hypotheses (e.g., badging, sort, pricing presentation) and measure impact
Monitor and review competitive trends / best practices

Benefits

A culture that rewards excellence in an exciting phase of growth and new opportunities
An ambitious, dynamic, creative, and international environment
Discounts on great gear
Competitive compensation and benefits, and an active environment with passion for sports
Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future.
We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel.
Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

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