North America Consumer and Gaming Creator Lead

HP•Spring, TX

About The Position

The One HP Creator Specialist is HP’s central owner for building and scaling a best-in-class Creator & Influencer ecosystem across CPS, Printing and Gaming (HyperX Peripherals and HyperX OMEN) in North America. Sitting within the One HP North America team, this role is responsible for designing, executing, and optimizing an always-on and campaign-based creator engine that drives authentic storytelling, cultural relevance, and measurable business impact across the full HP portfolio. This role brings together creator-led productivity, everyday technology storytelling and gaming culture —ensuring HP shows up cohesively across platforms, audiences, and moments. You will own creator strategy end-to-end: from sourcing and contracting, to briefing and content QA, to integration across paid media, earned PR, events, sponsorships, and retail. You will partner closely with several teams, including Gaming Marketing, Brand Marketing, Retail Marketing, Comms/PR, Internal Media, Category/Planning, Alliances, and Insights & Performance, and serve as a connective tissue across teams to unlock cross-portfolio opportunities and shared creator learnings.

Requirements

5–7+ years of experience in creator/influencer marketing, ideally across consumer tech, productivity, gaming or lifestyle categories.
Proven ability to run end-to-end creator programs: strategy, sourcing, contracting, briefing, execution, amplification, and reporting.
Deep fluency in creator ecosystems, alongside strong understanding of productivity, creative, and everyday tech audiences.
Experience working cross-functionally with paid media, PR/earned, retail, events, and alliances to deliver integrated outcomes.
Strong analytical mindset with comfort in KPIs, optimization, and budget management.
Excellent communication, stakeholder management, and operational discipline.