North America Account Based Marketing Strategist

HP • Houston, TX

22h

About The Position

We are looking for a strategic and technically skilled ABM Strategist to own the end-to-end ABM strategy for Commercial Enterprise accounts , driving measurable impact on Marketing Generated Opportunities (MGO) and incrementality across all Business Units .

Requirements

• Experience: 10+ years of commercial marketing experience with 5+ years of ABM leadership experience at enterprise-level programs.
• Proven success in top technology companies and large enterprise account marketing.
• Technical Skills: Advanced proficiency in ABM platforms (Demandbase, 6sense, Terminus), CRM (Salesforce), and MAP (Marketo/Eloqua).
• Strong understanding of data science principles , predictive analytics, and intent-based targeting.
• Expertise in MarTech orchestration , API integrations, and ABM measurement frameworks.
• Competencies: Strategic thinker with data-driven decision-making .
• Excellent stakeholder management and cross-functional collaboration skills.

Nice To Haves

• Experience with multi-BU alignment and global ABM programs.
• Familiarity with incrementality measurement and advanced attribution models.

Responsibilities

• ABM Strategy & Leadership Define and execute multi-touch, personalized ABM journeys for clusters of audiences across business units.
• Align ABM programs with revenue goals and pipeline acceleration strategies.
• Oversee creation of dynamic content frameworks for personalized experiences.
• Implement real-time personalization using ABM platforms and AI-driven tools.
• Own and optimize ABM technology stack (Demandbase, 6sense, Terminus, Salesforce, Marketo/Eloqua).
• Leverage data science models for predictive scoring, intent signals, and segmentation.
• Ensure MarTech interoperability for seamless targeting, personalization, and measurement.
• Design closed-loop lead management processes .
• Drive engagement through intent-based nurture streams and progressive profiling .
• Develop account-specific event strategies integrated into ABM journeys.
• Use event engagement data to trigger personalized follow-ups and pipeline acceleration.
• Measurement & Reporting Define KPIs: MGO, pipeline contribution, account engagement score, and incrementality growth across business units.
• Real-time ABM performance tracking and ROI attribution.
• Account engagement score (intent signals, content consumption, event participation).
• ABM program adoption across sales teams.
• ABM campaign velocity and SLA adherence.
• Martech utilization and data accuracy.
• Closed-won influenced by ABM programs.
• ROI on ABM investments and attribution accuracy.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees