Account-Based Marketing

Genetec•Boston, MA

About The Position

Genetec is a market leader and innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. We’re seeking an Account-Based Marketing Manager to join our regional North American marketing team. The North American marketing team is a collaborative, high-performing field marketing group that values curiosity, creativity, and results. We are self-starters, comfortable challenging the status quo, and open to new ideas and perspectives. This is an excellent opportunity to shape an account-based strategy and grow your career in a fast-paced environment. Your day at a glance: You will develop, implement, and scale a comprehensive account-based marketing (ABM) program while ensuring consistent coordination between marketing, sales development, and field sales teams. Your main responsibilities will include:

Requirements

5+ years of B2B marketing experience with a focus on account-based marketing
Proven experience building successful account-based marketing programs from the ground up and in collaboration with sales development and field sales teams
Strategic thinker with strong execution and prioritization skills—able to turn ideas into action through other teams and in alignment with business objectives
Proven success in partnering with sales teams, internal marketing groups, and digital marketing agencies to develop strategies, align on targets, and drive measurable business impact
Data-driven mindset with the ability to analyze campaign performance and optimize for results
Excellent communication, collaboration, and project management skills
Understanding of marketing automation tools, CRM systems, and project management platforms (we use Marketo, Microsoft Dynamics, Wrike, and ZoomInfo)

Nice To Haves

ITSMA certification or equivalent
Background in the security or technology industry
Familiarity with channel sales models

Responsibilities

Building, leading, and evolving the regional ABM playbook, ensuring repeatable, scalable execution
Designing and managing highly personalized, multi-channel ABM campaigns across paid media, email, digital experiences, events, and sales-aligned outreach
Developing and applying account insights and intent signals to inform targeting, messaging, and campaign execution
Partnering closely with Marketing, Sales Development, and Sales teams to align on account strategy, outreach sequencing, and follow-up motions that drive engagement and deal progression
Collaborating with corporate digital marketing teams to build and maintain account intelligence dashboards, integrating data from our martech stack to guide targeting and personalization
Serving as the primary liaison between Sales and Marketing, coordinating communication, expectations, and feedback loops
Defining and tracking key account-based metrics to assess campaign success, optimize performance, and refine strategies for scaling ABM efforts
Communicating ABM strategy, progress, and results to cross-functional stakeholders and leadership