New Product Specialist
About The Position
The New Product Specialist drives the successful market introduction and early adoption of Grabber Construction Products’ innovation pipeline. Positioned at the intersection of Innovation, Sales, and customers, this role ensures new products move from concept to sustained market traction. The role focuses on demand creation, field validation, and commercialization, working directly with contractors and internal teams to establish new products as preferred solutions. It’s ideal for someone who understands contractor workflows, can credibly demonstrate products in the field, and translate real-world feedback into scalable commercial strategies.
Requirements
- 3+ years of experience in construction products, building materials, or related trades
- Strong understanding of contractor processes and job-site operations
- Experience working with LBM dealers, specialty distributors, construction-focused channels, or tool manufacturers
- Proven ability to explain, demonstrate, and train on technical products
- Comfortable working independently in the field with high accountability
- Willingness to travel extensively
Nice To Haves
- Experience supporting or launching new products
- Background in product management, field marketing, technical sales, or applications engineering
- Familiarity with construction fasteners, tools, interior/exterior products, or structural systems
- Experience supporting pilot programs or early-stage commercialization efforts
- BA or BS degree preferred
Responsibilities
- Lead early-stage commercialization of innovation products from pilot through broader rollout
- Execute launch plans including field trials, demonstrations, and early customer onboarding
- Serve as primary sales support during the critical adoption phase of new product introductions
- Partner with local sales representatives to conduct on-jobsite demonstrations to clearly communicate product value, features, and benefits while addressing contractor questions
- Train contractors, dealer staff, and internal sales teams on proper use and value proposition
- Actively engage installers to drive trial, conversion, and repeat usage
- Generate contractor demand through hands-on field engagement rather than transactional selling
- Partner with local sales teams and distribution to align product availability with generated demand
- Collect and synthesize structured contractor feedback and report insights to the Innovation team
- Identify adoption barriers, objections, and enhancement opportunities
- Translate field insights into actionable recommendations
- Partner closely with Innovation, Marketing, local Sales Reps, and Regional Sales leadership
- Support development of training materials, messaging, and launch playbooks
- Assist in tracking success metrics and early performance indicators
- Execute and support regional market pilots
- Coordinate pilot inventory, field activity cadence, and reporting
- Contribute to demand forecasting and deliver clear insights on pilot results and go-to-market implications
Benefits
- Vacation and Sick time (starts accruing upon hire)
- Medical, Dental, and Vision Insurance (1st of Month following 30 days)
- Health Savings Account (HSA)
- HSA match up to $2,000
- Incentive Program
- 401(k) Eligibility (after 30 days)
- 401(k) Company Match (after 1 yr of service)
- Annual Profit Sharing (after 1 yr of service)
- Paid Holidays (8 designated, 3 Floating)
- Life and Disability Insurance (1st of Month following 90 days)
- Employee Assistance Program
- Education Reimbursement
- Referral Program (up to $750)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
