National Sales Manager

Plasticade•Des Plaines, IL

9d•$200,000 - $250,000•Hybrid

About The Position

NATIONAL SALES MANAGER Des Plaines, IL KEY RESPONSIBILITIES/ESSENTIAL JOB FUNCTIONS: Develop and execute sales and marketing strategies for the Signs Division to drive profitable growth, expand market share, and meet/exceed sales quotas Manage and coach the Signs Division sales team while also directly handling key customer relationships, developing long-term customer commitment, closing strategic deals, and acting as a trusted advisor Build and strengthen partnerships across Distributors/Wholesalers, E-commerce Resellers, and National & Key Accounts/Chain Sales Secure product specifications into customer brand standards, menus, or equipment lists to establish long-term business relationships Collaborate with Marketing to align internal and external strategies, ensuring strong brand visibility through promotions and events Stay ahead of trends, competitors, and regulations to sharpen outreach efforts and deliver compelling value propositions Represent Plasticade at trade shows, distributor open houses, and customer events (typically 200–500 attendees). Lead high-impact presentations and negotiations with users, distributors, and suppliers to drive conversions and customer commitment. Maintain a strong sales pipeline aggressively pursuing new clients with proactive outreach, lead generation, and follow-up. Communicate clearly and manage budgets to support effective client acquisition Responsible for the overall P&L for the portfolio of accounts – Bookings, Revenue, and Contribution margin Contribute to forecasting and planning with real-time market and outreach insights Foster a high-performing, collaborative team culture through accountability, engagement, and clear communication modeling Plasticade’s values and leadership expectations. Other duties as assigned.

Requirements

Bachelor’s degree in Business, Marketing, or related field
Minimum of 10 years of progressive sales experience, including national account management
Minimum of 3 years of experience in a leadership capacity.
Experience selling products in standards/specifications driven industries
Excellent verbal, written, and presentation communication skills and strong ability to collaborate effectively with all levels of the organization (e.g. entry level to executives).
Strong negotiation and persuasion skills.
Self-starter with excellent problem solving, decision making, attention to detail, and project management skills.
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, SharePoint, etc.).
Intermediate knowledge of ERP systems (Epicor experience is a plus) and proficiency in utilizing Customer Relationship Management systems (Salesforce experience is a plus).
Strong business acumen.

Nice To Haves

Master’s degree in Business Administration (MBA) or related field preferred.
Experience in sales and/or marketing in the signage industry is preferred.
Active leader and member of varied professional and community organizations

Responsibilities

Develop and execute sales and marketing strategies for the Signs Division to drive profitable growth, expand market share, and meet/exceed sales quotas
Manage and coach the Signs Division sales team while also directly handling key customer relationships, developing long-term customer commitment, closing strategic deals, and acting as a trusted advisor
Build and strengthen partnerships across Distributors/Wholesalers, E-commerce Resellers, and National & Key Accounts/Chain Sales
Secure product specifications into customer brand standards, menus, or equipment lists to establish long-term business relationships
Collaborate with Marketing to align internal and external strategies, ensuring strong brand visibility through promotions and events
Stay ahead of trends, competitors, and regulations to sharpen outreach efforts and deliver compelling value propositions
Represent Plasticade at trade shows, distributor open houses, and customer events (typically 200–500 attendees).
Lead high-impact presentations and negotiations with users, distributors, and suppliers to drive conversions and customer commitment.
Maintain a strong sales pipeline aggressively pursuing new clients with proactive outreach, lead generation, and follow-up.
Communicate clearly and manage budgets to support effective client acquisition
Responsible for the overall P&L for the portfolio of accounts – Bookings, Revenue, and Contribution margin
Contribute to forecasting and planning with real-time market and outreach insights
Foster a high-performing, collaborative team culture through accountability, engagement, and clear communication modeling Plasticade’s values and leadership expectations.
Other duties as assigned.