National Sales Manager, B2B & Commercial

Best Choice Products•Newport Beach, CA

11d•$150,000 - $180,000

About The Position

The National Sales Manager, B2B & Commercial is responsible for driving incremental revenue through bulk and enterprise customers on a national level. This role is accountable for identifying new business opportunities, establishing strategic customer relationships, and converting those opportunities into profitable, repeatable revenue. This is a foundational, hands-on sales role responsible for both strategy and execution. The position will define BCP’s commercial go-to-market approach, actively prospect and close new business, and establish scalable sales processes to support long-term growth. As the commercial channel matures, this role may support the development and management of additional sales resources.

Requirements

Bachelor’s degree in Business, Marketing, or related field; MBA preferred but not required
7–10+ years of B2B sales experience, preferably in CPG, consumer goods, or related industries
Proven experience driving bulk or commercial sales with enterprise-level customers
Established network of industry contacts and ability to quickly develop new relationships
Demonstrated ability to generate revenue independently and build new channels from scratch
Skilled in full sales cycle management: prospecting, presentations, proposals, negotiations, and closing
Strong commercial acumen, including pricing, volume discounting, and contract management
Ability to operate independently while establishing scalable processes for long-term growth
Excellent communication, relationship-building, and negotiation skills
Proficient in Microsoft Office 365 suite
Comfortable collaborating with Marketing, Finance, Operations, and Supply Chain teams
Proficiency with CRM systems and reporting tools
Strong analytical and forecasting capabilities

Nice To Haves

MBA preferred but not required

Responsibilities

Own the national B2B sales channel, driving bulk commercial purchases and building long-term relationships with enterprise customers (e.g., hotels, restaurants, wineries, etc.)
Identify and pursue new revenue opportunities through proactive prospecting, outreach, and leveraging existing industry contacts
Build and maintain strong relationships with key decision-makers and procurement teams to secure repeatable sales
Lead the full sales cycle for B2B customers, including needs assessment, product presentations, proposals, pricing discussions, negotiations, and closing deals
Develop pricing frameworks, volume discounts, and contract structures in collaboration with Finance and leadership
Establish and maintain repeatable sales processes, CRM workflows, and reporting for pipeline management, forecasting, and performance tracking
Partner with Marketing to create sales materials, presentations, and initiatives aligned to target customer segments
Work cross-functionally with Operations and Supply Chain to ensure accurate forecasting, inventory availability, and smooth onboarding for new accounts
Analyze market trends, customer demand, and competitive activity to identify new growth opportunities
Represent the company at industry events, trade shows, and customer meetings to drive awareness and generate leads
Act as the internal subject matter expert on B2B sales, providing insight on market opportunities and customer needs
Perform other duties as assigned

Benefits

Flex Fridays: Enjoy the flexibility of working from home and kick off your weekends early with half-day Fridays, all year long.
Comprehensive Health Coverage: Inclusive medical, dental, vision, life, and supplemental insurance plans to keep you and your family healthy.
Support When You Need It: Our Employee Assistance Program is here to provide confidential support for personal and work-related issues.
Future-Forward Financials: Secure your future with our 401k plan, complete with up to a 3.5% company match.
Time to Recharge: Enjoy vacation time, paid holidays, and sick days to rest and recharge.
Fuel Your Day: Delight in a variety of snacks and drinks to keep you energized, including the occasional catered lunch.
Exclusive Discounts: Take advantage of our generous employee discount on our products, plus occasional product giveaways and raffles.
Play Hard: Unwind with our on-site arcade games and ping pong to connect with colleagues.
Stay Fit: Access our onsite gym, fitness classes, or bicycles-for-borrow to keep your fitness goals on track.
Celebrate Together: Join us for milestone and birthday celebrations, as well as happy hours, quarterly team bonding events, and our annual holiday party.