National Account Manager DIY

Real Flame Company Inc • Yorkville, WI

121d

About The Position

Real Flame® is a market-leading fire feature manufacturer with prominent, growing brands that specialize in enhancing the comfort and livability of indoor & outdoor spaces. Our products include indoor electric fireplaces, outdoor fire tables, wood-burning fire pits, patio furniture and accessories. We sell across North America through outdoor independent retailers, on-line home décor & DIY partners, and high-end specialty retailers. We are a fast-growing business and a leader in the industry. Founded over 25 years ago, Real Flame® products can now be found in hundreds of thousands of homes across North America. We welcome you to join our collaborative team! The National Account Manager of DIY will lead the Real Flame Company DIY Channel (Home Depot, Lowes, Ferguson, Ace Hardware, etc.) by increasing sales at current accounts and prospecting additional distributors and retailers in the DIY channel. This role requires exceptional communication, demonstrates Omni Channel thinking, and consumer durables industry experience.

Requirements

• Detail oriented self-starter with a continuous improvement mindset.
• High sense of urgency.
• Adaptable, resilient, and results oriented.
• Ability to navigate ambiguity and unforeseen challenges.
• Strategic thinker with the ability to analyze market data and trends to inform decision-making.
• Excellent communication, persuasion, and interpersonal skills with groups of various sizes.
• Strong business acumen and analytical skills.
• Experience selling in US and Canada.
• Estimated 10% overnight travel required when appropriate.
• Strong Brand selling - Brand over Private Brand selling story.

Nice To Haves

• Bachelor’s degree in business, Marketing, or related field and/or equivalent experience.
• Minimum 3-5 years working wholesale to retail experience.
• Online content management, sales planning, and marketing experience.
• Experience with interfacing online and in-store retailers.
• Experience with fireplace and outdoor living preferred.
• Clear working knowledge of SEO, PPC, Content & Social Media Marketing.
• Proficient with MS Word, Excel, and Power Point.

Responsibilities

• Develop and execute a channel strategy aligned with the company's overall goals and objectives.
• Conduct thorough market research and competitive analysis to inform strategy and identify potential areas for expansion.
• Build and nurture relationships with key partners, stakeholders, and potential customers to create new business opportunities and drive long-term growth and profitability.
• Attend trade shows within the DIY channel and expand the Real Flame brand reach.
• Negotiate contracts, agreements, and terms with customers and partners to ensure mutually beneficial arrangements and optimal business outcomes.
• Stay abreast of industry trends, emerging technologies, and market shifts to identify innovative approaches and solutions that can drive business growth.
• Collaborate with marketing team to produce internal and external communications, marketing materials, and presentations to enhance brand visibility.
• Act as the primary liaison between Real Flame and key customers, fostering strong relationships and understanding their needs.
• Work closely with other functional areas such as Marketing, Customer Service, Sourcing, Engineering/Design/Quality, Merchandising, and Operations to align DIY channel efforts with overall company objectives.
• Evaluate customer programs, promotions, advertising and terms and continuously improve the ROI.
• Increase exposure of Real Flame items on customer websites by applying digital tactics.

Benefits

• Health, Dental and Vision plans are available.
• Generous health reimbursement when you reach your out-of-pocket health insurance deductible.
• 401(k) Matching: Company matches for participating employees up to 4%.
• Paid holidays and generous paid time off to support work-life balance.
• Disability and Life insurance options available.
• Safety PPE Allowance: For safety footwear and prescription safety glasses.
• Weekly Pay: Enjoy the convenience of receiving your pay on a weekly basis.
• Profit Sharing: Available for eligible employees.
• Team Events: We celebrate our employees’ dedication through social gatherings.
• Employee Recognition: We celebrate and acknowledge the hard work and achievements of our team members.
• Training and Development: We offer opportunities for continuous learning and professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree